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Neil Young to auction model train collection, classic cars

LOS ANGELES — Rock singer Neil Young is selling some of his most prized possessions — part of his model train and classic car collections. The Canadian folk-rock star is putting more than 230 of his vast collection of Lionel trains and some of his cars up for auction in Los Angeles in December. Some of the trains have estimated selling prices of up to $9,000, Julien's Auctions said on Thursday. Young, 71, known for his Woodstock-era songs as well as "Ohio," "Heart of Gold" and many, many others, has been a passionate model train enthusiast for more than 20 years. His collection and vast layouts at his California ranch took off in the early 1990s as a means of connecting with his son Ben, who has cerebral palsy, Young said. Young is also selling some of his classic car collection. They include: A first-in-production 1953 Buick Roadmaster Skylark convertible 50th anniversary special edition, with a steering wheel hub saying "customized for Neil Young," that has a pre-auction estimate of $200,000 to $300,000. A 1954 Cadillac Fleetwood Imperial eight-passenger limousine (estimate $30,000-$40,000) with the Cadillac crest styled "Broken Arrow" emblem on the rear passenger door, referring to both the Buffalo Springfield song and his ranch of the same name in Portola Valley, Calif. A 1948 Buick Roadmaster Hearse built by Flxible (estimate: $8,000-$10,000) used by Young and his band, The Squires, to haul equipment to gigs in the early 1960's. Dubbed "Mortimer," it's decorated with backstage passes and bumper stickers, and it inspired Young's song "Long May You Run." A 1941 Chrysler Series 28 Windsor Highlander two-door, three-person coupe (estimate: $15,000-$20,000), considered Chrysler's most prestigious model in its day. (For a closer look at Young's lifetime interest in cars, here's a New York Times interview from 2012, which includes an anecdote about the time he ate road tar. Or his memoir "Special Deluxe: A Memoir of Life & Cars," in which he recounts every car he ever owned, and describes how he wrote the lyrics for "Like a Hurricane" in the back of a friend's 1950 DeSoto. He promoted the book in this NPR interview. He also tipped us off to the return of the Lincoln Continental, and is known for his LincVolt plug-in biodiesel 1960 Lincoln.) As for Young's train collection, he designed a remote control that allows multiple trains to run at once, and a device that delivers realistic railroad audio to help his son get the most of out the hobby.

PSA's purchase of Opel from GM is expected to be finalized soon

PSA's purchase of the Opel/Vauxhall division from General Motors is expected to be officially announced on Monday, according to The New York Times. PSA, the parent company of European automakers Peugeot and Citroen, will reportedly hold a joint press conference with GM in Paris to announce the deal. GM has worked as part of an alliance with PSA in Europe since 2012. The deal could be a big boon for both companies. For PSA, the addition of Opel and Vauxhall into its fold would catapult the automaker into second place behind Volkswagen for European marketshare, and would allow the company to spend research and development costs across a greater number of vehicles. And GM, which has struggled in recent years to turn a profit with its European division, would be able to focus more squarely on the areas where it's most profitable and to invest in future technologies like automation. But the deal isn't without its potential pitfalls, primarily for PSA. GM hasn't been able to make a success of Opel and Vauxhall, and it's not a sure bet that PSA will, either. What's more, the addition of Opel and Vauxhall doesn't expand PSA's reach any further into new markets, like China or India. The NYT cites data from Ferdinand Dudenhoffer, a professor at the University of Duisburg-Essen in Germany, showing that 70 percent of PSA and Opel business is done in Europe, a market that has been shrinking since 1999. We'll have to wait a few days to see exactly how the deal between PSA and GM will be structured. We're also curious to see how the loss of Opel may affect GM's lineup in the States, especially for Buick, since the company's Regal sedan is based on the European Opel Insignia. In other words, stay tuned. Related Video:

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness