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Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir

Buick Regal GS and troupe of basketball dribblers make great beats

The 166 videos posted by YouTube music video maestro Kurt Hugo Schneider have been watched almost half a billion times. When Coke wanted to do something musically inclined and a little different, it called KHS, and the result was the video Little Talks.
Buick appears to be the next blue chip in line, and KHS' melodic celebration of the 259-horsepower Regal GS is called Epic Basketball + Car Beat. In it, a red Regal sits at center court in Venice Beach, California while a cast of ridiculous dribblers make music with and around the sedan.
We'll let the music speak for itself, which it does quite well in the video below.

2025 Buick Enclave teased with Wildcat EV styling language

We’ve seen spy photos both inside and outside the 2025 Buick Enclave, and now Buick is offering the first official look at its three-row SUV with this new teaser. The tease comes in the form of sketches, and Buick appears to be following a similar format as it has with other recent vehicles. Despite there still not being any EVs in the lineup, its new gasoline-powered cars are taking on styling elements pioneered by the Buick Wildcat EV Concept. ThatÂ’s seen in the shape of the running lights, the low and wide grille and the sculpting of the lower front bumper. “With this first glimpse of the next-generation Enclave, the flagship of our lineup, weÂ’re continuing to lead with design, technology and BuickÂ’s unique premium persona,” says Duncan Aldred, VP of Buick and GMC. The sketches of the Enclave all depict a car that looks more aggressive and outwardly edgy than the spy shots have shown so far, which isnÂ’t a total surprise given the propensity of designersÂ’ sketches to exaggerate certain elements of a car. That said, it gives us some hope that the new Enclave will really pop when Buick reveals it along with features and pricing “later this year.”  Related video: