2015 Buick Enclave Premium on 2040-cars

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GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

2018 Buick Enclave spied looking slim in Death Valley

The nine-year-old Buick Enclave is well past its prime, but this set of spy photos reveals that GM won't put the vehicle out of its misery, but will give the vehicle a large update instead. Our photographers managed to catch Buick testing a heavily-camouflaged 2018 Enclave testing below sea level near Death Valley. Buick was testing the prototype in Nevada earlier this year, but slapped a trailer onto the back of the SUV. Thanks to the camouflage that covers the badging, headlights, taillights, and hood, there's no way to confirm if the prototype is really a Buick or something from Chevrolet. But the circular outline on the grille has us leaning towards it being a Buick. Five LED running lights shine through the heavy camouflage, while Buick's iconic waterfall grille is prominently uncovered. The Enclave, which came out in 2008, shares the same platform as the GMC Acadia and Chevrolet Traverse. With the new Acadia slimming down and ditching the old Lambda platform in favor of the Chi platform, the Enclave will surely follow suit. The Enclave, though, is expected to get a stretched version of the Chi platform with three rows. While the entire body is concealed, the prototype's side profile looks to be slimmer than the current Enclave. With the addition of the new, lighter platform, the Enclave is expected to get GM's new 3.6-liter V6 with a nine-speed automatic transmission added later down the road. The new Enclave is expected to make its debut early next year as a 2018 model, which will be followed by the reveal of the Traverse shortly after. Related Video: Featured Gallery 2018 Buick Enclave Spy Shots View 13 Photos Image Credit: Spied Bilde Spy Photos Buick GM Crossover SUV Luxury

Buick will cease using ‘Buick’ badge on vehicles from 2019

GM Authority recognized that the recently unveiled 2019 Buick Envision is missing something: a " Buick" badge on the left side of the tailgate. Every other vehicle the carmaker sells features that script, but not the new mid-sized crossover. When the site asked about the omission, "representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year." The only identifiers that will remain are the three-color Tri Shield logo and the model nameplate, i.e., "Envision" or " Regal." It's a bold game for a mass-market major automaker, though Audi, Hyundai and Volkswagen follow the same trend. Even Bugatti, Rolls-Royce, Bentley, and Aston Martin affix their brand names to their vehicles within company icons or on brake calipers, albeit in small fonts. The coming Continental will wear the word "Bentley" across its trunk, silverware the present Continental does without. Porsche allows customers to delete model designations, but it must be requested. At the other end of the spectrum, the Ford Mustang Bullitt wears zero badges, but the Bullitt is a special edition of a well known model that otherwise advertises its provenance everywhere. Buick plays in hard-fought segments where mass appeal overrules instantly-identifiable design daring. Those kinds of carmakers usually want to take every opportunity to advertise every sale. Remember the last Buick to go without a make badge? The terrifically handsome Buick Avista concept that wore only two Tri Shield logos and its model name on the decklid. Perhaps that gave Buick some ideas. If the carmaker plans to start putting out cars like the Avista, then this move makes perfect sense. Update: A commenter pointed out that Hyundai vehicles don't have "Hyundai" badges, only the "Flying H." We've thought of some other brands/models, too. So Buick has mass-market company. Related Video: