2014 Buick Encore Leather on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

GM slashes prices in China as sales falter

Buying a vehicle from General Motors' stable of brands might be a lot cheaper in the near future – at least for customers in China. The effort comes as GM hopes to keep sales there growing, and the decision alludes to yet another sign that the Asian country no longer has the booming auto market of past years. GM and its Chinese joint venture partner SAIC are slashing prices by as much as the equivalent to $8,700 on 40 models from Buick, Chevrolet, and Cadillac, according to The Detroit News. Across all of automaker's nameplates, the overall sales dipped in China in April by 0.4 percent to 258,484 vehicles. Among the drops, Buick was down 8.5 percent, and Chevy shrunk 5.6 percent. Caddy's numbers increased 4.6 percent for the month, though. Buick remains a popular brand in the minds of Chinese consumers, but according to The Detroit News domestic automakers there are starting to eat into the dominance of foreign companies in the market. The country remains important for GM, though. Late last year, it outlined a future strategy that included China as a major pillar, including a $14 billion investment to build five new factories and boost sales. News Source: The Detroit NewsImage Credit: Alexander F. Yuan / AP Photo Buick Cadillac Chevrolet GM Car Buying Car Dealers saic

2021 Buick Encore sheds top two trims, offer only Base and Preferred

A few days ago, CarsDirect reported that the 2021 Buick Encore would prune its top two trims, the Sport Touring and Essence variants. Paring those two trims would leave the Base and the Preferred, creating larger price and amenities differences between the stalwart Encore and the new, larger, nicer Encore GX. It turns out the change has already gone into effect for the 2020 model year, as shown in Encore's Build & Price page at the brand's web site. Now the only trims available are the 1SV and Preferred. The prices for these trims won't change for next year, either. The Encore will start at $24,195 after a $995 destination charge, and now topping out at $26,215 for the all-wheel drive Preferred model. Previously, the Essence AWD established the top of the hill at $31,795. The move eliminates almost all of the MSRP overlap with the Encore GX, which ranges from $25,195 to $31,595. There will be less feature overlap, too. The now-dead Encore trims opened the door to proper luxury amenities like LED headlights, leather seats, dual-zone climate control, and an auto dimming rear-view mirror. The amenities available on the Preferred are limited to floor mats and accessories, save for the $495 Safety Package that adds Rear Cross Traffic Alert and Side Blind Zone Alert, and the $300 Remote Start. The Encore GX comes in three trims, Preferred, Select, and Essence, and "Leather-appointed seating" doesn't appear until the top-dollar Essence trim for $29,495 in FWD fettle.  The closest the Encore and Encore GX will get to one another is in engine output. The smaller crossover comes only with a 1.4-liter turbocharged four-cylinder that makes 138 horsepower and 148 pound-feet of torque. The Encore GX offers two engines depending on powertrain. A 1.2-liter turbocharged three-cylinder with 137 hp and 166 lb-ft comes solely with front-wheel drive, and a 1.3-liter turbocharged three-cylinder with 155 hp and 174 lb-ft is available with either front- or all-wheel drive. Related Video: