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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

GM claims it's first to sell million 30+ mpg vehicles

As we continue to put together all the data for the year-end edition of By The Numbers, General Motors has announced that it sold more than a million vehicles in the US last year that achieved at least 30 miles per gallon on the highway. More impressively, GM managed this feat using multiple strategies including small vehicle size, turbocharged engines and hybrid or plug-in technologies across four brands (Buick, Cadillac, Chevrolet and GMC) accounting for 13 separate models. This number will grow even more in 2013 thanks to cars like the all-electric Spark, the diesel Cruze, the range-extended Cadillac ELR and the Buick Encore compact CUV.
GM's small car sales were up 39 percent last year helping to attain this million-sales mark for 30-mpg models, and almost 40 percent of all GM sales consisted of cars with fuel-efficient I4 engines. In regards to more advanced means of improving fuel economy, GM says that it plans on having 500,000 vehicles with "some form of electrification" on the road by 2017.
Scroll down for the full list of GM's million 30+ mpg cars as well as an informative press release.

Repo man pays off elderly couple's car just in time for Thanksgiving

Repo men get bad raps for a good reason; no one likes having their car taken away. At least one guy in the repossession game proved folks in his profession aren't all bad when he helped an elderly couple hold on to their wheels right before Thanksgiving. According to the Belleville News-Democrat, unexpected bills and the rising cost of prescription medications pushed Stanford and Patty Kipping's fixed income to the breaking point. Unable to keep up with the $95 dollar a month payment on their 1998 Buick, they fell into arrears and the bank sent a repo man out to their home in Red Bud, Illinois to reclaim the car. Jim Ford, co-owner of Illini Recovery Inc., hooked up the old Buick and dragged it away, but later that night his conscience caught up with him. "When I got home that night, I said to myself, 'They are a real nice elderly couple. I gotta do something. I can't just take their car,'" Ford told the News-Democrat. Ford did do something, something surprisingly humane. He set up a GoFundMe and, within just a few short hours, he raised more than $3,500 dollars. This was enough money to pay off the Kipping's loan with a little left over for some maintenance. Ford and a friend then hooked the car back up and towed it back to the Kipping's home. Ford presented the couple with their trusty Buick, and threw in a thousand dollars in an envelope and a frozen turkey for Thanksgiving. "It was a miracle come true," Patty told the paper. "We didn't know what we were going to do." "I got up this morning and I looked up at the sun and I said, 'I hope we get our car back,'" added Stanford. "It's just unbelievable."Related Video: News Source: Belleville News-Democrat Auto News Weird Car News Buick repossession repo man