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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

2019 Buick Regal GS Review | Because Buicks are allowed to be cool, too

Buick continues to try to convince everyone that its cars are cool, but we still haven't seen much evidence of this working. However, the 2019 Buick Regal GS is exactly the car that can help change people's minds about Buick in 2019. It has big red Brembos sitting inside superbly stylish wheels, bright red GS emblems everywhere, aggressive bodywork and some of the best sport seats in any car today. Buick truly made the GS look the part, and if you can get past the brand's Wal-Mart greeter personality, you're going to like the way it drives, too. The Regal GS is powered by GM's 3.6-liter V6 that makes a healthy 310 horsepower and 282 pound-feet of torque in this application. That gets mated to a nine-speed automatic transmission, which is the only option for the GS this time around. The previous generation Regal GS offered a six-speed manual, but we weren't missing it too badly here. With seemingly every car under the sun going the turbocharged route, it was refreshing to see GM use a big, naturally aspirated V6. Even stranger was that the Regal GS before this one was boosted, so you could say GM went the opposite direction of the industry trend. That previous GS made 270 horsepower and 295 pound-feet of torque from its turbocharged 2.0-liter four cylinder. So, while the V6 beats it by 40 horsepower, the old GS has it by 13 measly pound-feet of torque. Still, we dig the V6, because this car's power delivery is fantastic with a snarly but restrained exhaust note to go with. My largest quibble is taking off from a stop. The GS's throttle response is a little numb from the get-go, but put any revs to it and the car is ready to leap forward at any speed. This immediacy is increased when you put it into "GS" mode, which sharpens up the throttle, quickens shifts, stiffens the suspension, sends more power to the rear wheels and makes the steering heavier. The nine-speed is seamless and unobtrusive in traffic, but offers up surprisingly quick shifts when you're flat-out. Most of the time I end up ignoring the paddle shifters on cars with torque converter automatics, so I wasn't exactly missing them here. You can select the gears via the gear lever's slapstick function if you really want to, but it's hardly more engaging than just letting the car go at it. In GS mode it holds gears long enough and resists shifting out of the power band. During fall-attack on a backroad, it works smart and is on-par with the eight-speed in our Stinger GT long-termer.

Buick Envision arrives in US next year

In a detailed piece on what General Motors has planned for the Buick brand stateside, Automotive News reports that the Envision will finally come to the US a little more than a year from now, in the latter half of 2016. The size gap between the small Encore and the large Enclave is a perfect fit for the Chevrolet Equinox-sized Envision. Assuming this actually happens, it should excite both customers and Buick dealers. In China, the Envision uses a 2.0-liter turbocharged four-cylinder with 256 horsepower and 260 pound-feet of torque, mated to a six-speed transmission. Before then, dealers sales forces will be preparing for the Cascada convertible, expected in Q1 next year. Later in 2016, around the same time as the Envision gets here, we can expect a redesigned Verano sedan. AN says it "should grow in length and interior roominess, similar to the Chevy Cruze," but the Verano already roughly matches or exceeds many Cruze dimensions. The Chinese-market Verano that premiered at the Shanghai Motor Show earlier this year probably holds some clues to what we'll see, but our version might not be an exact copy. A redesigned, lighter, and slightly larger LaCrosse will be right there with it. In 2017 the redesigned Regal appears. Following the trend, it also gets larger, but that's required because it needs to be more distinct from that larger Verano. AN suggests a new base engine will go in the Regal, perhaps something as small as the 1.5-liter turbo being lined up for the 2016 Chevy Malibu. At the other end, executives are said to be considering importing the diesel Opel Insignia wagon for the Regal lineup. If they bring the manual over, auto scribes will probably take the day off when the first one arrives, and make it an industry holiday.