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Mark Reuss: GM can't afford product 'misses,' has 'thought about' CT6 V-Series

Mark Reuss is a busy man. He oversees General Motors' global product portfolio, an all-encompassing task for a company that sold more than 9.9 million cars and trucks last year. When GM launches a well-received product, like the road-going rocket ship that is the Chevrolet Corvette Z06 – he gets credit. When the company stumbles with the slow-selling Chevy Malibu or grapples with fallout from the decade-old Saturn Ion and its flawed ignition switch, he gets blamed. GM owners, the press and sometimes the federal government, demand answers. Bob Lutz famously held the job before Reuss. So did Mary Barra, who's now GM's chief executive. There's a New GM, but the lineage is connected to a long history. When he's not thinking product, Reuss, an executive vice president, also runs the purchasing and supply chain for the company, which is still one of the largest industrial empires in the world. We caught up with Reuss on the floor of the New York Auto Show, where GM had just rolled out two crucial new products: the 2016 Cadillac CT6 and the 2016 Chevrolet Malibu. Speaking with a small group of reporters, Reuss delved into a variety of subjects, including the new Malibu, Cadillac's future (he thinks the ATS-V is going to "flame the M3 and M4"), and other topics. On fixing the Malibu: "We can't miss. We can't have those kinds of misses [like the previous generation] on our cars and crossovers and trucks. We can't do that. If we do that, we give a reason for someone to go buy something else. It's that simple. "On a car like the Malibu we have a chance to really fix all of that, which we have, and then lead. Then you've got a real opportunity there. So that's what we've really been focused on here – to fix those things." He later added: "We need that car here to transform Chevrolet desperately because it's the heart of the market. And when you think of Chevrolet, people will come back and think about what we did with the [new] Malibu and the Cruze... It's hugely important to us." On Cadillac: "If we go out and try and out-German the Germans, it's probably not going to work. We've got an opportunity here generationally where there's a lot of people younger than me that have parents that drove BMWs and Mercedes, and I think there's an opportunity there for those people to drive something different than what their parents did, and I think that's always been an opportunity in the auto industry if you look at the history of it.

First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.

Buick Envista Luggage Test: How much cargo space?

First, I am well aware that there is an inflatable hearse on my lawn, which is also haunted. Just go ahead and get used to that background for a few weeks.  Second, the 2024 Buick Envista is a great car! Easily the most surprising thing I've driven this year, and although I'll go into everything else in a full review coming soon, the cargo area contributes to that general sense of pleasant surprise. The specs say it has 20.7 cubic-feet of space, which would be consistent with the subcompact SUV segment it competes with on price (even if it's more comparable to a compact in terms of length). Let's see how that amount translates into actual stuff. At first look, I was not expecting good things. Yes, its ample length is pretty indicative of a compact SUV, but the height is nowhere close. With the rigid cargo cover in place, it basically looks like a trunk -- but more on that cover in a moment.  Unlike most subcompact and compact SUVs, the Envista does not offer a dual level cargo floor that adds extra cargo space while still making a fold-flat back seat possible. In other words, Buick is clearly leaving some cubic-feet on the table here. This cover would be of the gigantic, rigid, nowhere-to-keep-it-in-the-car, hatchback variety. I am not a fan, especially for the Envista. You're about to see why. Bring on the bags. As with every Luggage Test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). That would be the three biggest bags, but that's all you're fitting. I tried to dislodge the cover and let it rest on top, but nope, liftgate wouldn't close. At least the middle bit of the cargo cover has that raised middle bit that perfectly wrapped around my big blue bag. Without that, this result would've been even worse.  So, if you were picking up someone from the airport, they had more bags than this and you forgot to remove the cargo cover, you'd be in trouble. If, however, you remember to chuck the cargo cover ... Holy cow, all the bags fit!  I was genuinely surprised by this result. The Tetris formation is a little weird, but it wasn't hard to fit everything in here.