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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Submit your questions for Autoblog Podcast #310 LIVE!

We record Autoblog Podcast #310 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
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Next Buick Verano headed to Shanghai Motor Show

Buick is a big deal in China and ranks third in automotive brand popularity there, according to a recent poll. It should come as little surprise, then, that the company is using the upcoming Shanghai Motor Show to debut the next-gen version of the Verano. We are even getting a shadowy tease of the small sedan's look ahead of the April 19 unveiling. Actually called the Wei Lang in China, Buick says the redesigned Verano takes styling cues from the Riviera concept from 2013 Shanghai show and the recent Avenir, as well. Neither inspiration seems too obvious based on this teaser image, but the small sedan does gain two creases down its side: one arches through the front door handle and the other picks up over the rear fender. Buick isn't even hinting at what powers the Verano in China and simply asserts that the model sets class benchmarks for "performance, safety and comfort" there. Of course, as with many foreign market models, it's possible that the sedan could use different engines or wear different altered styling when it arrives in the US. Buick Verano Sports Sedan Named "Wei Lang" in Chinese, Will Make Debut in Shanghai on April 19 2015-04-14 SHANGHAI – Shanghai GM today announced that the Verano, Buick's new-generation sports sedan, has been given the name of "Wei Lang" in Chinese. It will make its debut in Shanghai on April 19, on the eve of Auto Shanghai 2015. As a new strategic model for the Buick brand, the Verano will offer a refreshing driving experience through its stylish and dynamic exterior, exquisite and comfortable interior, and precise and powerful performance. The Verano was inspired by the 2013 Buick Riviera concept car and captures the design essence of the Buick Avenir concept car, which debuted at this year's North American International Auto Show in Detroit. The Verano demonstrates Buick's insight into the aesthetic preferences of Chinese consumers. It embodies the innovative reimagining of Buick's classic design elements, exemplifying the elegance and dynamism of Buick's new-generation products. It is expected to set new benchmarks for performance, safety and comfort in its class. Like the all-new Excelle GT, which was launched earlier this year, the Verano will serve as a strategic model in Buick's bid for a stronger presence in China's mid-range vehicle segment. General Motors traces its roots back to 1908. GM has 11 joint ventures, two wholly owned foreign enterprises and more than 58,000 employees in China.