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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Dear America, you don't need as much power as you think

I recently won a 0-20-mph drag race against a Chevrolet Volt. A day later I smoked a Tesla Model 3. “Um OK,” youÂ’re thinking, “that canÂ’t be that hard.” Well, except that the vehicle I was piloting featured a hybrid powertrain of a Bosch electric motor and 40-year-old human legs. ThatÂ’s right, I out accelerated automobiles on a bicycle. On another occasion, I found myself driving behind my wife in her 2023 Kia Niro EV. The specs say it accelerates from zero to 60 mph in 7.8 seconds, a time thatÂ’s six-tenths off the pace of KiaÂ’s rear-motor-only EV6, a vehicle IÂ’ve repeatedly read being described as “slow.” The Niro, therefore, must be extra-slow. And yet, as she turned left onto a highway onramp, she rocketed forward leaving me in a Mercedes-AMG C43 and every other car in the left turn lane in the distance. I share these anecdotes not to boast about my cycling ability, nor my wife having a lead foot. No no. IÂ’m crap and she really doesnÂ’t. Instead, I want to point out that most drivers accelerate very slowly. The notion of “bigger is better” will forever be engrained in the American psyche, but when it comes to horsepower largesse, todayÂ’s cars hilariously exceed both the expectations and driving habits of most drivers. Most car buyers just donÂ’t have a frame of reference when it comes to equating 0-60 times, output figures and the actual feeling of acceleration.   Eat my dust, Mr Volt! Now, we in the automotive-reviewing media absolutely share some of this blame. We like accelerating quickly and cars that accelerate quicker are bound to reap more positive reviews. At the very least, weÂ’re obligated to point out when a carÂ’s acceleration is slower than a certain competitor's or the segmentÂ’s average. However, just because Car A is slower than Car B doesnÂ’t make Car A slow. It makes it slower. For example, the dual-motor EV6 may be 2 full seconds quicker from 0-60 than the rear-motor model ­– a relatively massive difference – but barring a back-to-back drive or a wealth of comparative knowledge, itÂ’s laughable to think that the average driver could possibly deem the rear-motor version “slow.” Because it isnÂ’t. The near-universal use of turbocharging, the popularity of all-wheel-drive and increased proliferation of electric motors has resulted in this rapid drop in 0-60 times thatÂ’s outpacing customer expectations and driving habits.

GM cars and SUVs recalled for leaking transmission fluid

General Motors is recalling more than 194,000 vehicles from 2018 to 2020 due to transmission fluid leaks. The leaks stem from an auto stop-start component that may have been installed with loose or missing bolts. The leaking fluid can affect the transmission's performance, and if it leaks onto a hot exhaust component, could potentially cause a fire. GM says that to date, it knows of no accidents or injuries related to the defect. The issue affects models from all four GM divisions. From Chevrolet, the affected vehicles are: 2018 Malibu, 2018–2019 Cruze, 2018–2020 Equinox, 2018–2020 Traverse, 2019–2020 Blazer At Buick, the following models are included: 2018–2019 LaCrosse, 2019–2020 Encore, 2019–2020 Enclave, At GMC, the recall includes: 2018–2020 Terrain, 2019–2020 Acadia Cadillac has two affected vehicles: 2019–2020 XT4 and 2020 XT6 The recall is scheduled to begin in mid-December. Owners of the affected vehicles will be contacted. Dealers will inspect the transmission accumulator, and replace those with loose or missing bolts.