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First 2013 Buick Encore TV ad features... dinosaurs

The whole "SUVs as dinosaurs" trope has become something of a threadbare cliché among auto writers, but that doesn't mean the wider world of consumers has caught on to the Jurassic nature of our line of thinking. That's what General Motors appears to be betting on, at least. Just check out Buick's first television spot for its 2013 Encore, the tiny crossover that is pushing the Tri-Shield into territories unknown while looking to outrun the brand's reputation as a refuge for elderly clientele.
Set to air this weekend on ESPN during the NCAA college basketball tournament, the ad plays up the Encore's maneuverability and surprising interior space by setting the baby Buick amongst a herd of lumbering CG dinosaurs created by Tippett Studio, the folks behind Hollywood blockbusters like Jurassic Park, Ted, and the Twilight series of films.
We can't help but snigger a little - while the Encore is indeed surprisingly roomy, nimble, and composed, our first drive found it to be glacially slow, too... not unlike a certain prehistoric race of animals. Check out the commercial below and judge for yourself.

NFL QB Cam Newton and supermodel Miranda Kerr star in Buick's Super Bowl ad

Buick's Super Bowl LI ad is another demonstration that its cars aren't frumpy anymore. The ad opens with parents watching their children play football, with one of the dads, we'll call him "Dad No. 1," shouting encouraging words to his son. In the background, a bright red Buick Cascada pulls up, and another dad, "Dad No. 2," points it out. Dad 1 doesn't believe him, and says, "If that's a Buick, then my kid's Cam Newton." All of sudden, his son transmogrifies into Carolina Panthers quarterback Cam Newton. As expected, he quickly dominates the game, with some amusing results. At the end, when a Buick Encore shows up, the referee inadvertently turns himself into supermodel Miranda Kerr, based on apparent disbelief over what constitutes a Buick. You can see all of the shenanigans in the video above. Plus, if you'd like to see what goes into making a Super Bowl commercial, Buick produced a short video with Newton and Kerr showing what happens behind the scenes. You can check it out below. Related Video:

Buick Electra-X EV caught testing on U.S. roads in new spy photos

Spies captured what they say are the first shots of the production-bound Buick Electra-X electric crossover. Bound exclusively for China (last we heard, anyway), the Electra-X is underpinned by GM's new Ultium EV platform, meaning it's fundamentally related to all of the American automaker's next-gen electric models even if we won't get one exactly like this.  If you're a fan of GM's swoopy utility concept, we've got great news for you: it appears as though Buick's designers are bringing its design to production pretty much as we saw it originally. Our spies weren't able to get close enough to snag any shots of the interior, where we expect things to be a bit more toned down relative to the futuristic renderings offered of the concept, but we're prepared to be pleasantly surprised.  We've already seen some evidence of Buick layering elements of this new look (as inspired by the Wildcat EV concept) onto its existing models. Earlier in December, the Encore GX was spotted in the wild wearing the new front-end look. Both the Wildcat and the original Electra concept were stunners, so we're excited to see what Buick's designers can do with this language going forward. Sadly, we've yet to see anything as low-slung and sexy as those original concepts, but we can always hope.  Related Video