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Buick boss shuts down idea of importing Opel Adam

Anyone hoping for Buick to sell small city cars in America, you're not going to like this story. Buick boss Duncan Aldred has effectively ruled out importing the stylish Opel Adam city car for US drivers. Yep, this is us being bummed. Admittedly, the business case for Adam is not as strong as it used to be. Gas is cheap and consumers have fallen back in love with the idea of high-riding crossovers instead of efficient cars. That's why Buick sold twice as many teeny, tiny Encore CUVs in 2015 as it did its smallest car, the Verano. With that in mind, slotting in another car, let alone one below the Verano, isn't a great idea. Of course, Aldred didn't come out and say as much, even though he campaigned for a US-market Adam in the past. "I very much did feel when I came over that that could really help accelerate the Buick brand story," the executive told Automotive News at last week's New York Auto Show. "I don't see that as much. Whether the market shifted or the fashion nature of those cars has changed, I don't know. But I wouldn't be looking for a small, B-segment car today." That, friends, is a real bummer. Adding a car like the Adam, even in a small, captive-import capacity would add a real dose of fun to Buick showrooms and (we're guessing) would bring in younger foot traffic. Related Video:

Opel to be shuttered in China, but will restart Buick production in Germany

Opel, General Motors' troubled German brand continues its quest to reinvent itself and find solid profitability. In the course of that metamorphosis, the company has a bit of good news/bad news today. The good news is, it will once again begin screwing together Buick models for the American market. The bad news, though, is that it's being shut down in yet another country, China.
Let's start with the good news. The last vehicle Opel's Ruesselsheim factory built for the North American market was the early run of the then-new Regal, which is based heavily on the Opel Insignia. Production ran for just over two years, from 2009 to 2011, before moving production to Oshawa, Ontario.
Now, thanks to a 245-million-euro investment (just over $336 million), Opel will kick off production of a unspecified model for the US in the "second half of the decade," according to Automotive News. According to Opel, the new model will be announced before the end of 2014. You can begin your speculation about this new model down in Comments (we're wagering it'll be the Cascada convertible, sold here under the Buick umbrella).

Reese Witherspoon is coming to the dashboard of new Buicks

You've probably heard of Oprah Winfrey's Book Club, but did you know that Reese Witherspoon has one, too? She does, and Reese's Book Club has a reported 1.7 million followers on Instagram. The "Legally Blonde" star each month selects a book to read and discuss, with the common element being that each work features a woman at its center. Now, a Reese's Book Club app will be included in Buick infotainment systems, starting with the Encore GX and spreading early next year to other Buicks. The app, which features audiobooks and podcasts, is a product of Witherspoon's Hello Sunshine media company. "As more women are making vehicle-buying decisions, we want to be thinking creatively about tailoring the driving experience to them," said Buick advertising and media operations manager Kate Hrabovsky.  There's another aspect to the partnership as well. Buicks are to be featured in Hello Sunshine's upcoming television and movie productions. The Encore GX is the first Buick set to receive some screen time. Who knows, maybe it will be as successful as the Pontiac Trans Am's star turn in "Smokey and the Bandit." Although the Hello Sunshine production in which the Encore GX will appear will likely be a very different movie — at the very least, the Sally Field character would do most of the driving.