1977 Buick Electra 225 Sedan 4-door 5.7l on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2017 Buick LaCrosse an evolution of sharp Avenir concept

After years as a bloated, uninspiring, but comfortable near-premium sedan, Buick has taken the wraps off a leaner, lither, far more stylish LaCrosse. The third-generation model has just made its debut at the 2015 Los Angeles Motor Show. While there's a lot to talk about, let's first address the new, Avenir-inspired sheetmetal. The fascia is basically the concept car smoothed over into production form, featuring the same winged trishield. In place of the chrome-trimmed waterfall, the LaCrosse gets a blacked-out, recessed grille with a chrome surround. It looks good in photos but it's better in person, adding a real sense of complexity and depth to the front end. The headlights and lower fascia, meanwhile, adhere closely to the concept. The same cannot be said of the LaCrosse's tail. While the taillight lighting pattern is similar, the overall shape of the lighting element is radically different, refining the design featured on the back of the Regal. Also gone, sadly, is the Avenir's boattail rear deck. Instead, the LaCrosse gets a small rear deck that curves up into a pleasant duckbill spoiler. The rest of the tail is pleasantly restrained. Perhaps the weakest point is the profile, where Buick has instituted a "split-spear" design, featuring a strong shoulder line above the rear wheel well, which sits below an even stronger character line that curves down and towards the front of the car. It strikes us as just a little too much, like the Impala. Underneath that sheetmetal, Buick has managed to trim nearly 300 pounds of body fat, nearly half of which came from the vehicle's actual structure. That 300 lbs, according to Buick's engineers, is equivalent to a Kenmore side-by-side refrigerator, in case you needed a helpful comparison. Despite the weight savings, Buick has upped the torsional rigidity for this new model by 15 percent. The LaCrosse's cabin features a strong, cockpit-like design, with a high, floating-bridge center console. This is possible due to Buick's adaption of the Electronic Precision Shift system, introduced earlier this month on the new Cadillac XT5. Despite the new-fangled console design, Buick's retained the wraparound cabin style introduced on the second-gen model. Based on a quick crawl around the interior, space is great in front, although ingress in back is somewhat difficult due to the roofline. You're probably wondering why we haven't said anything about the mechanicals just yet.

eBay Find of the Day: 1981 DeLorean with 570-hp twin-turbo Buick V6 [w/videos]

"Are you telling me that you built a time machine... out of a DeLorean?" So asked one Marty McFly of his mentor Dr. Emmett Brown, who replied: "The way I see it, if you're gonna build a time machine into a car, why not do it with some style?"
Doc Brown was right, of course: with an exotic mid-engine layout, gullwing doors and stainless steel body, the DeLorean DMC-12 sure looked the part. It just needed a little more juice. Well this one might not have 1.21 gigawatts of time-bending power - that'd be more than one and a half million horsepower - but it does have more than the 150 hp in the the standard 2.8-liter V6.
That's because this particular DeLorean has had its stock Peugeot Renault Volvo engine swapped out for a Buick-sourced, all-aluminum, 4.3-liter V6 from the Grand National. Dutteiller Performance didn't leave the engine in stock form, either: while they were swapping it out, they added a pair of turbochargers, new pistons, crank, cams and much, much more.