2000 Buick Century Custom Sedan 4-door 3.1l on 2040-cars

Auto blog

Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

Buick to kill Verano as early as 2017

The Buick Verano's days are allegedly numbered. Citing unnamed sources, Automotive News is reporting that Buick will kill its Delta-platform-based sedan. The company offered the typical "no comment." According to AN, Buick is expecting 70 percent of its sales to come from the Encore, Envision, and Enclave once the Envision goes on sale. And it doesn't take a professor of economics to recognize that when half the vehicles you build account for just 30 percent of the sales, it's time to trim. But the case for killing the Verano is a weird one, because the problem isn't a lack of demand. Struggling sales might be the reason to kill a car, but the Verano is – and has consistently been – Buick's second best-selling sedan. It's beaten the slightly larger, more expensive Regal by at least 12,000 units in each of the last four years. Hell, in 2013, Buick sold 45,000 Veranos to fewer than 19,000 Regals. So why not kill the Regal? Well, the Verano's raison d'etre is irrelevant today. Buick launched its smallest sedan at a time when premium compact four-doors weren't a thing and gas prices were high enough that consumers were still hesitant to tie themselves to a CUV's fuel bill. And while it was roughly the same size as the Chevrolet Cruze that it shared GM's Delta platform with, it had enough unique equipment to stand apart and warrant its price premium. Today, fuel prices are cheap and consumers are flocking to crossovers while Buick is stuck sharing the premium compact pie with much more prestigious names ( Mercedes-Benz and Audi). And because it's sharing showroom space with the super-popular Encore, even the Verano's affordable pricing has become a liability. Today, a lightly equipped Verano is the same price as a base Encore, and they offer broadly similar features (rear-view cameras, a seven-inch touchscreen with Intellilink, Bluetooth, etc.). And if the Encore is too small, there's probably a GMC Terrain sitting in the same showroom, offering more utility and equal equipment to the Verano for a similar price. As one dealer told AN, "For not much more money, customers can get an SUV." Killing the Verano might risk 30,000 to 40,000 sales, but it's a move that proves Buick has tremendous confidence in its CUV lineup – clearly the company thinks the Encore can do the job of luring customers into showrooms. AN's sources claim the Verano will survive through 2017, so we'll be waiting a few years to find out if that faith is misplaced. Related Video:

Junkyard Gem: 1962 Buick Electra 225 4-Door Sedan

Buick built its first Electras as 1959 models, with Electra production continuing unabated through 1990 (after which the Park Avenue trim level took over as the model name, much as the Malibu trim level designation had shoved aside the Chevelle model name in 1978). Some of the handsomest Electras were the second-generation models, built for the 1961-1964 model years, and today's Junkyard Gem is one of those cars. I'd always assumed that the Buick Electra took its name from the daughter of Clytemnestra and Agamemnon in Greek mythology, because the people who named cars back then were forced to read Euripides and Sophocles as undergrads. In fact, the car was named after Electra Waggoner Bowman Biggs, a Texas heiress and sculptor who married the brother-in-law of Harlow Curtice, who ran the Buick Division before being promoted to president of General Motors in 1953. How did she feel when the last Electra rolled off the assembly line in 1990? The junkyard is full of history, if you know where to look. The 1959-1960 Electra had enormous tailfins, angled something like the ones seen on the same-year Chevrolet Impalas. This Electra generation ditched the fins but kept much of the general Space Age spirit of its predecessor. The Electra lived on the same platform as the Cadillac DeVille and Oldsmobile 98 from start to finish, and it was the most expensive Buick available in 1962. The MSRP of this one was $4,051, or about $41,462 in 2023 dollars. The engine in this one was present when it arrived at U-Pull-&-Pay, but a junkyard shopper grabbed it within a couple of days of arrival. It would have been a 401-cubic-inch (6.5-liter) "Nailhead" V8, rated at 325 horsepower and a whopping 445 pound-feet of torque (keep in mind that these are gross, not net, power numbers). The Nailhead's small valves meant that it wasn't much good for high-rpm use, but its big torque was perfect for moving two-ton land yachts. The final Nailheads were installed in 1966 Buicks. Every production Electra ever built came with an automatic transmission, and the 1959-1963 models received the extremely smooth and alarmingly inefficient Dynaflow (known as the Dual-Path Turbine Drive for 1962). Originally developed for use in the 1943 M18 Hellcat tank destroyer, the Dynaflow was considered a two-speed automatic but drove more like a CVT with two selectable drive ranges.