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Bryant Gumbel and Katie Couric equate BMW i3 with the Internet

BMW fancies its new i3 electric car as something revolutionary – which, to be entirely honest, it is. But while we as automotive enthusiasts might know this, the general populous may not, which is why the German company is shelling out what is no doubt a substantial sum of money for a spot during this year's Super Bowl. Starring former Today Show hosts Katie Couric and Bryant Gumbel, the spot, called Newfangled Idea, focuses on another arguably misunderstood technology – the Internet. Starting with a now-humorous segment from 1994 that sees the pair discussing the then-new idea of the Internet – what does "@" mean? – Katie and Bryant then find themselves in an i3, asking very similar questions. Take a look at the video, up top, and then scroll below for the outtakes and a short behind-the-scenes segment from the clip. Related Video:

BMW's Vision Next 100 concept celebrates past, predicts future

Forecasting 100 years out is a tough job, so we'll forgive BMW if not everything in this concept comes true in the next century. It's the first of several that will celebrate BMW's centenary this year – concepts from Mini, Rolls-Royce, and BMW Motorcycles will follow later – and aims to guess what and how we'll be driving in the distant future. Although it's no longer a question of if, we still don't know when cars will make the switch to autonomous driving. So yeah, there's a lot up in the air. What this concept promises is more of everything. What this concept promises is more of everything: more comfort, more assistance, and a more intense experience – when you want that. Plus new, lighter materials, increased customization, and of course all the connected smarts you can throw (or will be able to throw) at a set of four wheels and some seats. It starts inside with an out-there dashboard display. Going a step further from the typical head-up display, the Alive Geometry transforms everything in your periphery into a digital blanket of context stretching from the interior to some of the exterior panels. This tessellation of moving triangles is supposed to mimic a flock of birds to bring you subtly changing information about what's going on around you. BMW gives this idea the made-up term of 4D printing. BMW gives this idea the made-up term of 4D printing, as it believes that in 30 years it will be possible to rapidly prototype this flock-of-informative-seagulls design to provide function (the fourth dimension, apparently?) in addition to the physical form. We'll check back in 2046. BMW also notes that displays in current cars will give way to OLED displays and then to the windshield-as-display concept that has been promised for a while and is seen here. About the car driving itself: BMW highlights two new driving modes for the concept, Boost and Ease. Boost is for when the driver is in control, the vehicle doing what it can to heighten the experience and the driver's awareness. It can use the Alive Geometry to show the best line or warn of other cars, integrating all the current active safety tech and more. BMW believes this will allow the driver to improve instead of just going faster. We would have called this mode iStillDriveSometimes, but hey, marketing still has 100 years to come around to that one. The important idea is that the driver will still have the choice to drive.

BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.