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Auto blog

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

BMW X4 reclaims dash of utility with Clemson student project [w/videos]

BMW seems willing to exploit every automotive niche it can find with creations like the four-door, 'crossover coupe' X4 and X6. Of course, these designs come with a compromise. That svelte fastback means that they just can't haul as much cargo as a more traditional, boxier hatchback. Fortunately, students at Clemson University's International Center for Automotive Research might have a novel solution: the engineering graduate program has turned the crossover into a unique pickup.
Dubbed Deep Orange 4 concept, this functional prototype has an enclosed cargo area with a sliding glass panel that opens up to expose a pickup bed if more room is needed. Think of it as the GMC Envoy XUV of German crossovers. This isn't just an X4 with its roof hacked off, though. The students actually started with an X3 and grafted on this top later in addition to the two barn doors for access to the bed.
To make this project even more impressive, this pickup-crossover could conceivably be produced. The graduate students conducted an in-plant analysis of BMW's manufacturing abilities and went back to the university to create a plan for a low-volume vehicle that could actually be built. "The students working on this phase of the project did an excellent job of keeping costs down while finding optimal integration opportunities," said Rich Morris, vice president of assembly at BMW Manufacturing, in the university's release.

2016 Technology of the Year Finalist: 2016 BMW 7 Series

BMW remade the legendary 7 Series around technology for 2016. Yes, the sixth generation of BMW's iconic flagship remains a luxury leader, but its sophisticated new features expand the 7's traditional strengths to a new generation that relies on smartphones. The 7 Series' extensive tech is most evident inside, where the driver and passengers have new interactions with the car. A feature called gesture control allows the driver to turn up the volume, accept or decline phone calls, or turn off the home screen using hand movements (see the video below). The sedan also has a digital instrument cluster, LCD touchscreen keyfob, wireless charging feature for phones, and a pinch-to-zoom function that makes iDrive simpler to use. Life is especially good in the backseat, where a seven-inch Touch Command Tablet allows the passenger to control comfort, lighting, and infotainment tasks. There's also WiFi, a gorgeous panoramic Sky Lounge LED roof, and 10-inch screens mounted into the seatbacks. Creature comforts and connectivity aside, BMW literally redid the 7 Series to the core. The new body structure, called Carbon Core, helps the sedan cut weight by up to 190 pounds compared with its predecessor while improving stiffness and rigidity. Meanwhile, the big sedan now offers four-wheel steering, improved aerodynamics, and it will get a plug-in hybrid version next year. It's still a 7 Series, and that means it has all of the luxury can you imagine. The car will massage you, perfume the air, and ionize the cabin. Naturally, it has a potent twin-turbo V8 pushing out 445 horsepower. This is what you've come to expect from BMW. But with the new 7 Series, the venerable automaker moves toward the modern tech-savvy consumer, and that's why Bavaria's most decadent sedan is a finalist for our Technology of the Year award.