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BMW 2 Series gets 3-cylinder Mini engine

BMW just keeps lopping off cylinders from its engines and sliding the ever-more-diminutive mills into its models. This spring, Europeans will get some of the automaker's smallest yet thanks to a new entry-level 2 Series that will share a powerplant with the Mini Cooper. The Bavarian company will also introduce a few other tweaks to the compact coupe across the pond. The 218i is the new 2 Series base model, and it shares its 1.5-liter turbocharged three-cylinder with the latest family of Minis. The engine makes the same 134 horsepower and 162 pound-feet of torque, but BMW does have some tiny changes for it. First, the orientation is swapped to fit lengthwise under the hood and drive the rear wheels. Just as importantly, buyers can order it with an eight-speed automatic, rather than the six-speed in the Minis. BMW claims that the little engine gives the 218i a 50:50 weight distribution, and it takes around 8.8 seconds to reach 62 miles per hour with the standard six-speed manual – tack on another tenth for the automatic. Either way, top speed is still a perfectly respectable 132 mph. Those acceleration numbers, incidentally, are over a second slower than what the latest Cooper is quoted at. Beyond this new base model, BMW will bring a few other additions to the 2 Series for Europe. The 220d oil burner will be available with xDrive all-wheel drive, and the company will introduce several new equipment bundles called Advantage, Luxury Line, Sport Line and M Sport. Each will bundle various options and trims together to appeal to buyers. No word yet on whether the 218i will eventually make it to North America, but we aren't holding our breath. Scroll down to read BMW's lengthy release about all of the changes set for the 2 Series. The BMW 2 Series Coupe: New entry-level engines, new model variants, even greater individuality. Premiere of the BMW 218i Coupe with 3-cylinder petrol engine from the new BMW Group engine portfolio and the BMW 220d xDrive Coupe – new and varied range of equipment features for model variants Advantage, Sport Line, Luxury Line and M Sport. Munich. From March 2015, new entry-level engines, a further four-wheel drive model and additional equipment options will increase the diversity of features available for the BMW 2 Series Coupe. With the market launch of the new BMW 218i Coupe, a three-cylinder petrol engine from the BMW Group's latest engine family will be featured for the first time in the brand's sporty and elegant compact model.

BMW bringing special Horse Edition 7 Series to Beijing

The Beijing Motor Show is just a couple of weeks away, and BMW wouldn't miss out on the opportunity to show off its latest wares to one of its most vital markets. So when the doors open in Beijing, BMW will showcase the new 2 Series Active Tourer, 2 Series Coupe, M3 and M4, 4 Series Gran Coupe and X4. It will also introduce the i3 and i8 to China for the first time. But those are all models we've seen already. What's new is... wait for it... the 7 Series Horse Edition.
Not celebrating horses so much as the Year of the Horse, this special edition 7 Series is based on the long-wheelbase model and comes with all manner of M equipment packages, a special paint job from BMW Individual and unique touches inside and out. BMW isn't saying which engine it features, but it sells the series in China in 730Li, 740Li, 750Li, 760Li and ActiveHybrid forms, with rear- or all-wheel drive. Given that the one pictured is wearing an xDrive badge, it would have to be either the 740Li or 750Li, but buyers will presumably be able to order it in whichever spec they desire.
While it may not be as exciting as the 9 Series concept BMW is rumored to have lined up for the Beijing show as well, you can bet that the Bavarian automaker will find plenty of buyers for this extra-special, extra-Chinese, extra-equestrian luxury sedan, and command a healthy premium from each and every one of them.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.