2011 Bmw Certified Pre-owned Z4 2dr Roadster Sdrive35is on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW 5 Series Gran Turismo won't be a one-and-done model

The BMW 5 Series Gran Turismo seems like a model without a real segment to fit into. It doesn't quite match the mold for the swoopy four-door coupe niche like the Porsche Panamera or the brand's own 6 Series Gran Coupe. However, the vehicle isn't really a station wagon to appeal to those utilitarian buyers, either. Despite this identity crisis, BMW is reportedly prepping another GT for the next-gen 5 Series platform. According to German magazine Auto Motor und Sport, the 5 Series GT somehow has been a big enough sales success in the US and China to warrant another model. The next one would allegedly arrive in 2016, which is the about the same size as the future 5 Series sedan. The magazine speculates the new GT could lose about 221 pounds in the transition and be offered with four- and six-cylinder powertrains, plus a plug-in hybrid with an electric driving range estimated at around 19 miles. Globally, China is actually the larger 5er GT market than the US. According to IHS senior analyst Stephanie Brinley to Autoblog, the variant sold 21,089 units worldwide in 2013 (2014 is still being tabulated), and that represented about 5.7 percent of the 370,930 total sales for the 5 Series. China bought 42 percent of the world's GTs, compared to about 10 percent of the mix from the US. Europe, meanwhile, took about 29 percent of them that year. While the GT's sales figures make up just a fraction of the overall 5 Series, the variant is still a moneymaker for BMW, and IHS forecasts a second generation, too. "The 5 Series range as a whole is stronger for having this product, and it's very likely that the company's profit margin is higher on the GT, even with the cost of some dedicated sheetmetal and tooling," said Brinley. Featured Gallery 2014 BMW 5 Series Gran Turismo View 32 Photos News Source: Auto Motor und SportImage Credit: BMW Design/Style BMW Hatchback Wagon Luxury Sedan bmw 5 series gt bmw 5 series gran turismo

BMW and Samsung enter expanded battery agreement [w/video]

What's good for the goose is good for the gander. In this case, the goose is BMW and the gander is Samsung. And their five-year plan has worked out well. The German automaker this week expanded its current agreement with the South Korean battery-making giant. BMW and Samsung SDI reached a memorandum of understanding for Samsung to keep making batteries for BMW's growing stable of i3 battery-electric and i8 plug-in hybrids as well as yet-to-be revealed hybrid models. No dollar amount or new time frame was revealed, but with BMW already moving about 5,400 i3 vehicles during the first six months of the year, there should be a substantial amount of funds changing hands. BMW started working with Samsung in 2009 when it began buying batteries for its Megacity electric vehicle from SB LiMotive, a 50-50 joint-venture between Samsung SDI and Bosch. Things have been looking up for Samsung since last August, when Tesla Motors decided to diversify its battery supply chain by branching out beyond Panasonic and buying some of its lithium-ion batteries from Samsung. Feel free to check out the Samsung-Bimmer press release, along with a video report, below. BMW Group and Samsung SDI expand partnership BMW Group and Samsung SDI expand partnership: Signing of a memorandum of understanding for delivery of further battery cells in signing of MoU for delivery of further battery cells Seoul. The BMW Group and Samsung SDI plan to expand their supply relationship for battery cells for electro-mobility. The two companies signed a memorandum of understanding (MoU) to this effect today in Seoul. Samsung SDI will supply the BMW Group with battery cells for the BMW i3, BMW i8 and additional hybrid models over the coming years. The most important elements of the agreement are the increase in quantities delivered over the medium term, in response to growing demand for electro-mobility, and further technological development of battery cells. Dr. Klaus Draeger, member of the Board of Management of BMW AG, responsible for Purchasing and Supplier Network: "Our partnership with Samsung SDI is a good example of successful Korean-German cooperation on innovative technologies. The battery is a key component in every electric vehicle – since it basically determines the range and performance capabilities of the car.