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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW M4 Convertible poised for Goodwood unveil

It shouldn't be a shock that BMW is working on a convertible version of the M4. Not only have we caught it testing twice, but this is an automaker that seems willing to build a vehicle for nearly every buyer's needs. Evo claims that the high-performance droptop is going to debut at this year's Goodwood Festival of Speed in England from June 26-29.
Judging from the spy shots we've seen, the M4 Convertible will consist of a retractable hard top like the 4 Series cabrio. Other than the roof, there aren't expected to be many changes from the coupe. The engine will be the same turbocharged, 3.0-liter inline six-cylinder engine, but the added weight of the roof and its mechanism may take a small bite out of performance.
We spoke to BMW USA about the rumor and were told that it has no comment at this time. After the M4 Convertible, Evo claims that BMW is working on a M4 Gran Coupe. How that would be all that different from an M3, isn't exactly clear.

BMW M5 spied as camouflage striptease continues

The facelifted BMW M5's striptease continues. The latest spy images of the super sedan show even more headlight and taillight details, on top of more overt signs of this car's character. Our first spy photos of the M5 showed a car with production 5 Series wheels and tiny quad exhaust pipes. The next set got sportier black wheels. But the latest shots depict a machine that gets the current M5 Competition Package's black wheels along with BMW M's trademark blue calipers, just like the current car. It also ditches the camouflage on the pillars, roof rails, and rear windows. Beyond those changes, stripping away some of the camouflage has shown modest tweaks. We're finally getting a good look at the updated, squared-off LED running lamps and the tweaked front fascia. Updates are even more minor in back. But there may be something more drastic at play with the taillights. Studying these shots, we can't really see any detailing in the rear lamps. There's a similar thing going on between the normal LEDs on the BMW M4 and the OLED units in the new M4 GTS. Backing up this speculation is a single shot of one of the rear turn signals illuminated. It doesn't look quite like the current car's signal, but we can't be certain. It's possible that the shots and the camouflage might be playing tricks on our eyes. And since this is the first time we've seen the updated M5 with production taillights, there's no real basis for comparison. Still, BMW's tantalizing new OLED tech is sure to proliferate beyond the M4 GTS. We just can't yet be certain if it's coming to the next M5. Related Video: