2004 Bmw Z4 Roadster Convertible - Low Low Miles! on 2040-cars

Auto blog

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Will next BMW Project i car be an i6?

BMW may be steadily working its way through the single digits when it comes to the i sub-brand of plug-in vehicles for the next few years. The automaker started with the i3 and the i8, and we heard rumors about an i5 and an i7. Oh, and we've heard about a potential i4, too. None of these have been confirmed. Still, next up is the i6, according to Automobile. There aren't a ton of details, but the all-electric vehicle would be about the same size as the 3-Series line that's long been a workhorse for the German automaker. Like the other Project i vehicles, the i6 would have a lot of carbon fiber in order to reduce weight and help with range extension. The model would also likely have multiple electric motors as well as a state-of-the-art lithium-polymer battery that would provide a big single-charge range, though, again, no specifics on that number. Word got out earlier this year about a supposed i5 model that would be a plug-in hybrid with a gas-powered engine and two electric motors that combine for about 540 horsepower. Other reports said that the four-door sedan would actually fall under the i7 badge. BMW North America chief Ludwig Willisch said this past spring that the sedan in question wouldn't be seeing the light of day any time soon. BMW has already doubled US sales of its two Project i vehicles this year. Through November, Bimmer's sales of its i8 plug-in hybrid quadrupled from a year earlier to about 1,600 units, while sales of the i3 electric vehicle jumped 89 percent from a year earlier to about 9,600 vehicles.

Jalopnik and Consumer Reports see who can pull off the best snow drift

The weather throughout much of the United States is pretty awful at the moment with some combination of extremely low temperatures, inches of snow and maybe some ice underneath it all. The folks at Jalopnik and Consumer Reports are making the absolute best out of a difficult situation by heading to CR's snow-covered test track and attempting to make the longest drift in a quartet of very different performance vehicles. Jalopnik brought along a Mercedes-Benz E63 AMG S Wagon, a Subaru WRX STI, a BMW 228i and a 1973 Volkswagen Baja Bug (heck yeah!) for the challenge. Also, the track was perfect for this group, with a mix of packed snow in places and still a few inches of unsullied powder in spots too. Ostensibly the goal was to get the tail to step out through a particular corner, but in reality this was more about having hilarious fun in the snow with fast cars. The result just looks like the best time humanly possible in this weather.