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2015 BMW X4 xDrive28i

When BMW unveiled the X6 back in 2008, critical reviews were mixed, to say the least. By all accounts, the heavyweight crossover actually drove quite well, but the idea of a BMW X5 that traded a lot of functionality for polarizing looks and a higher price tag seemed like a tough sell. Then it went on sale and quickly proved to be a cash cow. Today, the German brand has moved over a quarter million of the things worldwide. Unsurprisingly, this success has moved BMW to double down on its so-called Sport Activity Coupe by adding a smaller variant. The all-new X4, while not a bad steer in and of itself, makes even less sense than its big brother, particularly when viewed alongside BMW's other offerings. Like the X6 and X5, the X4 borrows heavily from another of the brand's utility vehicles, in this case, the less-costly X3. Also like the X6, this new crossover-coupe's styling is sure to cause a schism among critics and consumers alike. You can probably guess where the majority of the Autoblog camp falls. To be totally frank, the exterior of the X4 is simply ghastly to this writer, particularly in this tester's eye-catching paint. Admittedly – and much like the X6 – there's not much objectionable from the A-pillar forward, where the X4 has a lot in common with the X3. It's only once moving towards the rear that things well and truly go wrong. There's just so much visual mass, and it's been made worse by the way BMW designers wussed out. Bear with me. Compare the profile of the X6 with the X4, and pay particular attention to the roofline on the bigger vehicle. The angle of the roofline is noticeably more dramatic on the X6, which comes at the expense of second-row headroom (an oft-criticized area for the big boy). For the X4, designers tried to have their cake and eat it too, maintaining second-row headroom but with a coupe-like profile. The result is an X4 that is bulbous and uncouth from the B-pillar back, more hunchbacked Gran Turismo than svelte Gran Coupe. BMW might have been better served if its exterior work had followed the stylings of the cabin, which is more or less a clone of what's on offer in the X3. Material quality is still great, with soft-touch plastics and available cool-to-the-touch brushed aluminum throughout. I really dug the Ivory White Nevada leather and contrast red stitching on this test vehicle, as it provided an eye-pleasing departure from the sea of blacks, grays and tans so typical of the luxury crossover market.

BMW 2 Series Gran Coupe could be coming

Dig the BMW 2 Series coupe but wish it had more doors? Well you're in luck, sir or madam, as that's just what BMW has in store. According to Autocar, the Bavarian automaker is planning to launch a 2 Series Gran Coupe. And what's more is that there'll be an M2 version with four doors as well. Not to be confused with the 2 Series Gran Tourer – a front-drive city car based on an entirely different platform – the 2 Series Gran Coupe would follow the same formula that BMW applies to the 4 Series and 6 Series Gran Coupe. That is to say a sedan with sleek "coupe" styling, sized to compete with the Mercedes-Benz CLA and Audi A3. BMW unveiled a similar design as the BMW Concept Compact Sedan at the Guangzhou Motor Show last year. The production 2 Series Gran Coupe will likely look more like the existing 2 Series coupe, only a bit longer to accommodate the additional doors. It's also possible the Gran Coupe could have a liftgate at the back instead of a trunklid. The best part is that an M2 version is likely. The M2 coupe is one of our favorite cars; a four door option would increase the appeal to many. It's expected to pack the same 3.0-liter turbo six as the M2 coupe, good for 365 horsepower and mated to either a six-speed manual or seven-speed DCT. In classic German automaker fashion, this makes sure BMW doesn't cede a market slice to the Mercedes-AMG CLA45 and the forthcoming Audi RS3 sedan, but the Bimmer will stick with a rear-drive layout instead of its all-wheel-drive rivals. Of course there will be other, less powerful versions as well, including gasoline and diesel engines with three cylinders or four, and potentially even a plug-in hybrid. Buyers will also be able to choose between rear- or all-wheel drive setups. As no official announcement has been made, it's anybody's guess as to when we could see any variant for sale in the US. Related Video:

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.