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Weekly Recap: BMW rolls out ambitious plug-in hybrid electric plan

"We believe that for the United States, this is going to be very important." – Julian Arguelles Let there be no doubt, BMW is serious about electric vehicles. The German automaker said this week it will make plug-in hybrid versions of all of its core models, an aggressive move that demonstrates its commitment to electric propulsion systems. BMW did not specify which vehicles will get the plug-in systems or provide a timeline for when they will arrive. But the announcement is clearly more than blustering, and the company revealed a 3 Series plug-in prototype this week at an event in France. BMW said the 3 Series uses a version of its 2.0-liter turbocharged four-cylinder engine (240 horsepower, 300 pound feet of torque) with an electric motor sandwiched between the engine and transmission in place of the torque converter. It has an all-electric range of 22 miles. A plug-in X5 with the same powertrain was also displayed alongside the 3 Series, though the X5 has been on the auto-show circuit for more than a year, including a recent stop in Los Angeles. Those two vehicles use "eDrive," and BMW's plans represent the first widespread transfer of its technology from development of the i3 and i8 models to more mainstream products. BMW said it's developing electric powertrains so they can be deployed rapidly across its range, and they are flexible enough to be used with fuel cells in future products. Enticingly, BMW is also working on a "Power eDrive" system, which debuted in a 5 Series GT concept at the event in France. This setup has two electric motors powered by a 20-kilowatt-hour battery pack, and when teamed with a four-cylinder turbo, pump out about 670 hp. Reinforcing BMW's commitment, the company will add more than 200 jobs at its factory in Dingolfing, Germany, to support electric-vehicle development. The moves come as BMW and other automakers diversify their portfolios while fuel economy and emissions regulations are getting tighter around the world. The United States has set a 54.5-mpg CAFE requirement for the 2025 model year. BMW said the electric vehicles were developed with an eye toward the US market, its government policies and its wide-ranging commuting styles. "We believe that for the United States, this is going to be very important," spokesman Julian Arguelles said. Ben Scott, a senior analyst in London with automotive research firm IHS, said BMW's moves are expensive – but necessary – to keep pace with the market.

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

BMW X7 to follow Volvo's lead with four-seat, $100k limo

That BMW is planning an X7 crossover is nothing new. The company needs a three-row model to cap its crossover range and take on the Mercedes GLS and Audi Q7, and the current X5 can only take it so far. But according to Automotive News, the Bavarian automaker is planning an even more luxurious version – with fewer seats. The ultra-luxe X7 variant is slated to arrive as the latest embodiment of a new trend emerging among upscale automakers. You make a seven-seat SUV, then rip out the second and third rows, replace them with a pair of first-class recliners, and presto! You have a high-riding limousine. Volvo recently took that approach with the introduction of the XC90 Excellence, and Mercedes may soon adopt a similar formula with the anticipated Maybach version of the GLS. Now BMW appears to be following suit as well. Like the XC90 Excellence, the X7 limousine would carry a price tag in excess of $100,000, and for all that scrap, buyers could expect all the luxury accoutrements that Munich has to offer. Look for reclining seats, acres of legroom, infotainment displays mounted to the front seatbacks, and a center console packed with temperature-controlled cupholders, folding tables, and maybe even a bottle cooler. Like the anticipated 9 Series sedan, the X7 limo would help BMW bridge the gap between its core range and its Rolls-Royce line, which is soon to launch a crossover of its own – albeit unrelated to the X7 – to compete in an even higher market segment. Though these rearward-focused luxury crossovers may be targeted especially at the Chinese market – where titans of industry are chauffeured through densely packed city streets – the X7 is anticipated to be built right here in the USA at the plant in Spartanburg, SC. It won't be the only new crossover joining the Roundel marque's lineup, though. A new X2 is anticipated to apply the same format we've seen on the X6 and X4 to the smaller X1. At this rate, we wouldn't be surprised to see a super-sized, slant-backed X8 to follow as luxury automakers make a growing share of their profits from crossovers. Related Video: Featured Gallery 2014 BMW X5 View 35 Photos News Source: Automotive News - sub. req.Image Credit: BMW BMW Crossover Luxury bmw x7