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BMW Films are on the way back [w/videos]

The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.

BMW calling in 76k vehicles over airbag issues

Vehicles these days are typically fitted with a mat in the front passenger seat that determines whether that airbag needs to be activated in the event of a collision and how it should deploy. But that system doesn't always work, as Mercedes recently found in its SL-Class roadster and as Suzuki did before it with the Grand Vitara and SX4 crossovers. Now a crop of BMW vehicles have befallen the same issue, prompting the Bavarian automaker to cooperate with the National Highway Traffic Safety Administration to issue a recall for the vehicles in question.
The problem affects precisely 76,565 vehicles, including certain the 3 Series (sedan and wagon), 5 Series, 7 Series and X5 crossover families spanning the 2006 and 2007 model years and fitted with a certain type of seat. However, since the parts to repair the problematic components are not currently available, as you can see from the recall notice below, it won't be until March 2014 when local dealers will be able to resolve the issue.

BMW M6 GTLM already looking mean ahead of Daytona debut

BMW Motorsport is preparing to roll out the new M6 GTLM. And Americans will be the first to see it when it marks its debut during this week's IMSA test session at Daytona International Speedway. After that, two of the new competition machines will be campaigned by Rahal Letterman Lanigan Racing in the IMSA SportsCar Championship. Designed to compete at the top levels of sports car racing, the new M6 GTLM will be the successor to the Z4 GTLM and the M3 GT2 before it. And with its introduction, the quasi-works RLL outfit will have been there for all three. The team co-owned by Indy legend Bobby Rahal, talkshow host David Letterman, and industrial crane magnate Mike Lanigan, has won the IndyCar championship three times, the Indy 500 once, and has recorded dozens of race wins, poles, and podium finishes. RLL branched out into sports car racing in the American Le Mans series in 2009 and has won several titles since. The new M6 racer will have some heady competition to deal with in the IMSA's GT Le Mans class next season. Among the new machinery we can expect to see on the grid in the coming year will be the new Ford GT, Porsche 911 RSR, Corvette C7.R, and possibly the new Ferrari 488 GTE, as well. Another version of the BMW entry is being prepared for privateer teams competing in the GT Daytona class, where it will have to contend with the likes of the Audi R8 LMS, Dodge Viper GT3-R, and Lexus RC F GT3. We're looking forward to seeing what the Bavarians will have to throw at 'em when the M6 GTLM debuts at Daytona this week. In the meantime, you can scope the machine out in its primer coat while undergoing a shakedown at Sebring in the gallery above.Related Video: 2016 BMW M6 GTLM to Make US Public Debut at Nov. 17-18 IMSA Daytona Test Woodcliff Lake, N.J. – November 13, 2015... BMW Team RLL will participate in the Nov. 17-18 IMSA test at Daytona International Speedway marking the first public test of BMW's latest endurance racing challenger, the BMW M6 GTLM. As announced during last season's Petit Le Mans weekend, BMW Team RLL is expected to campaign two M6 GTLM race cars in the 2016 IMSA WeatherTech SportsCar Championship. The M6 GTLM recently completed its first US test at Sebring International Raceway in late October along with a M6 GT3 machine that will provide the foundation for BMW's worldwide customer racing program.