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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Recharge Wrap-up: Lego Tesla logo, BMW goes electric in Singapore

A man built a giant Tesla logo out of Legos. Adrian Drake, a Tesla owner, displayed his brickwork homage to the electric car company at Brickworld Chicago. In the video above, the hosts interview Mr. Drake about his creation, and he gives some insights into how he conceived and constructed the freestanding display. Drake also demonstrates its sturdiness, giving the logo a tap to send it wobbling precariously from side to side. You'll probably notice that standing to the left of the logo is a Lego model of a Tesla Supercharger. That was built by Robert Turner and can be seen in a separate video. See the Lego Tesla logo in the video above, and read more at Teslarati. Canadian power generator TransAlta will use Tesla stationary batteries for a commercial energy storage project. The project involves installing five Tesla Powerpacks to store energy during periods of low demand for use during peak grid times. TransAlta believes that energy storage systems like this will help encourage the creation of more wind and solar energy. "This is a major step forward in putting new technology to work in Canada," says TransAlta Lead Engineer of Technology Dan Chapman, "and Tesla is already a leader in this field." The project is expected to be up and running in late 2016. Read more from TransAlta. BMW and Nanyang Technological University in Singapore have launched an electromobility research program. In addition to the projects the joint Future Mobility Research Lab is already working on, (Advanced Battery, Driver Enhancement and Intelligent Mobility), the groups will also begin Electromobility in Asia and Smart Materials research projects. The Electromobility in Asia project focuses on how people interact with BMW's i cars, while the Smart Materials project seeks to improve touchscreens and interactive surfaces. BMW has provided the lab with an i3 and i8 with which to conduct research. Each partner is investing $965,000 into the new programs. Read more at Green Car Congress, and in the press release below. BMW Group and NTU embark on S$1.3 million electromobility research NTU receives BMW i3 and BMW i8 as research platforms Singapore. BMW Group and Nanyang Technological University (NTU Singapore) today launched a new electromobility research programme, involving the all-electric BMW i3 and plug-in hybrid sports car BMW i8 that runs on electricity and petrol.

The BMW 2002 Hommage is a retro concept done right

BMW has been building hommage cars for years now. They're teases that let us know the designers remember what was great about BMW design past, even if that's not always obvious in the new cars. The latest tribute car is this 2002 Hommage, which makes its debut at the Concorso d'Eleganza at Villa d'Este this weekend. Like past hommage cars, the 2002 is more about design than mechanicals. BMW doesn't even mention what theoretically powers this car, and frankly we don't care. There are clues, however, from the classic livery, which includes an M tri-color front splitter with "obrut" ghosted over it, similar to the reversed text on the original '02 Turbo. We'll guess it's a powerful turbocharged engine under the hood, whatever the specifics are. View 17 Photos Neat details abound. There's a carbon-fiber band at the beltline that is supposed to recall the original 2002's chrome trim. The greenhouse is more slick 2 Series than boxy '02, and the flared-fender goodness is a definite nod to the homologation 2002 Turbo. The off-center roundel at the tail is another nice 2002 touch. We're into the ducktail spoiler out back, and, although not quite '60s-specific, the snowflake wheels are pretty great. Even the lighting elements are retro-tinged. The headlight lenses have a gold hue since this is the golden anniversary of the 1966 model. There are also separate turn-signal units embedded above the headlights, here stuck into a piece of carbon trim. Of course, this hommage is likely nothing more than eye candy. BMW uses them more as design exercises than forecasts of future styling. It's good daydream fuel, at least. Image Credit: BMW BMW Coupe Concept Cars Performance villa deste concorso deleganza villa deste bmw 2002 bmw 2002 hommage