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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Recharge Wrap-up: BMW i sales hit 50k, SsangYong SIV-2 concept

BMW sold its 50,000th i car in January. The i3, which launched in September 2013, made up roughly 83 percent of those sales. The considerably more expensive i8, which launched in June of 2014, understandably made up fewer sales. The i3 is currently sold in 49 countries, while most of the i8's sales came from the US, UK, Germany, and Norway. Through December, cumulative i3 sales reached 17,116 in the US, 5,063 in Germany, 4,494 in Norway, 3,747 in the UK and 1,348 in Switzerland. i8 sales were 2,820 in the US, 964 in the UK and 793 in Germany. BMW sold 29,513 i-Series cars in 2015, and 1,255 in January of 2016. Read more at Hybrid Cars. SsangYong will debut its SIV-2 concept at the Geneva Motor Show. The SIV-2 – which stands for Smart Interface Vehicle – uses a 48-volt mild hybrid system with a turbocharged, 1.5-liter, four-cylinder engine, 500-Wh battery pack and 10-kW electric motor. The Korean automaker says the modular SIV-2 platform can also accommodate plug-in hybrid and battery electric versions. Alongside the SIV-2, SsangYong will introduce a new Tivoli XLV crossover, based on the XLV Air concept, which is expected to offer competitive fuel economy. Read more at Green Car Reports. Worcester Polytechnic Institute is receiving a $1 million contract from the United States Advanced Battery Consortium (USABC) to make recycled plug-in hybrid batteries. The 50-percent cost-share contract will help Worcester Polytechnic scale up its recycling process to make batteries using recycled cathode material. The process, which USABC calls "novel and efficient," will make the batteries less costly than ones made with all-new material, "thereby offering a value-driven path towards improved sustainability." United States Council for Automotive Research executive director Steve Zimmer says, "These programs are critical to advancing the technology needed to meet both near- and long-term goals that will enable broader scale vehicle electrification." Read more in the press release below. USABC AWARDS $1 MILLION TO WORCESTER POLYTECHNIC TO DEVELOP PROCESS FOR RECYCLED PHEV BATTERY CELLS SOUTHFIELD, Mich., Feb.