1997 Bmw Z3 Roadster Convertible 2-door 1.9l on 2040-cars

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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

New BMW M3 and M4 Competition Package to cost $5500

Can't decide between a standard BMW M4 or the bonkers new GTS? The Bavarian automaker has split the difference with the launch of the new Competition Package available for the M3 sedan, M4 coupe, or M4 convertible. Under the hood, BMW M GmbH upped the output from the 3.0-liter twin-turbo inline-six from 425 horsepower to 444 – neatly bridging the gap to the 493-hp M4 GTS, and not limited to just the coupe. The power boost nets an improvement in the 0-60 time of 0.1 seconds, so if you apply it to an M3 sedan or M4 coupe with the 7-speed DCT, you'll be rocketing to 60 in just 3.8 seconds. At the other end of the spectrum, an M4 convertible with the comp pack and the manual gearbox takes 4.1 seconds for the same sprint. The M division also fitted an active suspension and diff, 20-inch forged alloys, and staggered tires. Vehicles fitted with the package can be visually distinguished by their black chrome tailpipes and glossy black trim. Fixed-roof examples also benefit from new seats, which the convertible has to forgo. So while it'll cost $5,500 to fit the Competition Package to a sedan or coupe, the cost for the convertible falls to a nice, round $5,000. Related Video: New Competition Package Amps Up The BMW M3 And M4. Woodcliff Lake, N.J.: January 13, 2016 6:00 pm EST...The BMW M3 Sedan, M4 Coupe and M4 Convertible are already regarded as the perfect combination of high-performance sports car engineering with unrestricted everyday utility. From spring 2016, all three body styles will be available with a special Competition Package from BMW M GmbH that combines added sporty personality with enhanced dynamics. As well as extensive handling upgrades, the Competition Package also comes with additional equipment features and a hike in power that takes output to 444 hp. The extra power means improved performance. The BMW M3 Sedan and M4 Coupe with optional 7-speed M Double Clutch Transmission (M-DCT) sprint from 0 to 60 mph in just 3.8 seconds (without Competition Package: 3.9 sec.), while the BMW M4 Convertible reaches the same speed in 4.1 seconds (without Competition Package: 4.2 sec). The sprint time for models with the standard 6-speed manual transmission is likewise 0.1 seconds faster in all cases than without the package.

Experience the New York Auto Show by drone

The Autoblog team recently returned from wildly running around the Javits Center to cover all the news and debuts at the New York Auto Show. Sometimes, it's nice to take a more serene look at the exhibition floor, though, and the event's organizers are providing that exact opportunity by flying a drone through the hall. Combined with the down-tempo music, this clip feels like a form of automotive meditation. If you're going to miss the show in the Big Apple, the drone also provides a good overview at the exhibition floor, especially at the stands from Lexus, Buick, Dodge, Mercedes-Benz, Toyota and BMW. Plus, it's a fun way to see some vehicles from a completely different angle than they ever appear on the road. Related Video: News Source: New York International Auto Show via YouTube Auto News New York Auto Show BMW Buick Dodge Honda Lexus Mercedes-Benz Toyota Videos drone 2015 ny auto show