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Recharge Wrap-up: BMW i3 Super Bowl ad, Tesla updates backup camera

For the fourth year in a row, fuel economy is the biggest factor in buying a new vehicle. A new report from JD Power and Associates found that, despite cheaper gas, customers still sought out fuel-sipping cars. 14 percent of survey responders cited mileage as the biggest concern when shopping for a new car, and the second most important reason to reject a vehicle. The biggest deal-breaker, though, when it comes to buying a new car is much more superficial: 30 percent of shoppers cite appearance as the main reason to avoid buying a particular vehicle. Read more at Automotive News, or in the press release below. Tesla's 6.1 Firmware update for the Model S makes maneuvering the car in reverse a bit easier. The update includes reverse guiding lines for the rear-view camera when backing up. Combined with the parking sensors, the new lines in the display make it easier to place the car into parking spots by showing where the car will be positioned based on the angle of the steering wheel. Two white lines curve with the steering to show where the car is going. Check it out in the video below or read more at Teslarati. BMW will air a new ad for the i3 during Super Bowl XLIX. The 60-second commercial will play during the first quarter of the game on Sunday, February 1. BMW didn't give the whole idea behind the TV spot away, but did hint at the concept behind the ad. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy," says BMW's Trudy Hardy. Despite Cheap Gas, Fuel Efficiency Still a Primary Concern Exterior Look/Design Top Reason Buyers Don't Even Consider a Vehicle WESTLAKE VILLAGE, Calif.: 14 January 2015 - Despite gas prices falling to their lowest levels since 2010, fuel economy-for a fourth consecutive year-remains the most influential factor among the majority of new-vehicle buyers in determining which vehicle they select, according to the J.D. Power 2015 U.S. Avoider StudySM released today. The study, now in its 12th year, examines the reasons consumers purchase, reject or do not consider-or avoid-particular models when shopping for a new vehicle. According to the study, 14 percent of new-vehicle owners cite gas mileage as the most influential reason for selecting the vehicle they ultimately purchased. At the segment level, gas mileage is the primary purchase reason among buyers of compact, small and midsize cars and compact MPVs.

BMW reveals M4 safety car with innovating water injection system [w/video]

Racing series don't just pick their safety cars at random, or use just whatever car is lying around. These days the car that sets the pace at the front of the pack is typically provided through consideration by a sponsor. In the MotoGP series, that's BMW and its M division, which have served up the Official Car of MotoGP since 1999. What you're looking at is the latest, and it packs some innovative technology on board. Aside from the matte black wrap with BMW's iconic striped livery, upgraded aero kit, retrofitted interior and emergency equipment, this BMW M4 coupe packs a new injection system under the hood. Only instead of injecting fuel, it injects water into the combustion chamber – something that wouldn't usually be recommended, but BMW insists actually aids in the combustion process. The idea is that the temperature of the air being mixed with the fuel inside the engine is usually hotter than ideal, so the system injects a fine mist of water into the collector in order to reduce the air's temperature... sort of like one of those hydrating misters at an amusement park or outdoor mall, but in an even hotter environment. The system brings the temperature of the air down to a more optimal temperature, helping it combust better. The process is said to yield a number of positive effects. For one, it reduces knocking. For another, it can make more out of lower-octane fuel where higher octane isn't available. It also can control the adverse effects of higher ambient temperature on the combustion process. But most of all, it increases output and reduce fuel consumption by around eight percent. Whether that eight percent is worth the added weight of the system – particularly with water pump and a 1.3-gallon tank in the trunk – is up for debate. But we'd imagine that the Bavarian engineers have weighed very carefully. Of course there's also the matter of refilling the water tank, which BMW says would be carried out whenever the safety car is refueled, but in real-world conditions would only necessitate attention once every five top-ups at the gas station. By now you might have guessed that BMW probably didn't develop this system just for the MotoGP safety car, and isn't planning on keeping it confined to the racetrack. Instead it's being tested and demonstrated on the safety car before being rolled out on production models in the future.

BMW's fuel cell coming after 2020

Honda made news earlier this week at the Tokyo Motor Show by announcing details of the what will be its first production hydrogen fuel cell vehicle earmarked for the US next year. As for BMW? Not so fast. The German automaker might start working on a fuel cell vehicle for one of its larger sedan lines, but don't expect it to see the light of day before 2020, Reuters reports, citing remarks made by BMW executive Merten Jung in Tokyo. Bimmer has been collaborating with Toyota on advancing fuel-cell technology since 2013, but any production vehicle from BMW would take place after that collaboration expires. In fact, one point Jung made was that the BMW fuel cell would be able to go further on a full tank (of hydrogen) than the Toyota Mirai's 300+ miles. Earlier this year, reports surfaced that BMW may have a fuel-cell vehicle ready before the end of the decade, and that it would likely be sold under Bimmer's i brand of advanced-powertrain vehicles. Additionally, this summer, videos started coming out showing a hydrogen fuel cell i8 prototype (a rather sporty one, actually) as well as a 5-series prototype, so getting a handle on BMW's plans for fuel cell vehicles is a bit of a moving target. As for Honda, the Clarity will be earmarked for fleet and business customers in Japan first before marketing starts for everyday drivers. We've got some brief first-hand impressions of what it's like to drive a Clarity prototype here.