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BMW moves car-sharing program from San Francisco to Seattle

BMW is shifting more focus towards mobility services, which include car sharing and ride sharing. A new service, called ReachNow, will start out from Seattle and expand to other cities later. At first, the main competitors are ZipCar and Car2go, but ReachNow will also have to battle Uber. In a number of European cities, BMW already operates under the DriveNow program, which is getting revamped to better suit the US marketplace. Up until December, BMW made DriveNow available to San Francisco customers, but was forced to pull out due to parking space issues that are characteristic to SF. Perhaps Seattle makes things easier for BMW, though parking in any major metro area is sure to present some level of difficulty. BMW's idea is to offer pay-per-use pricing for driving a BMW 3-Series, BMW i3 electric vehicle or a Mini, which can be picked up from a street corner either by a 30-minute reservation or on-the-go, depending of the user's needs. Flexibility is key, whether you need a car for just a short while or for a longer weekend trip. The Seattle fleet will consist of 370 vehicles distributed across town. Later on, the service will expand to offer taxi-like ride sharing, to compete with Uber. As the glimmer of car ownership has faded in big cities, BMW wants to make sure it can still put people behind steering wheels or in the back seats. Luxury vehicle ride sharing is also on the cards, seemingly as a way to balance out the decidedly utilitarian choice of cars currently available. Related Video: Green BMW Transportation Alternatives Driving Ownership Technology Emerging Technologies Uber car sharing zipcar car2go apps

Florida bikers threatened at gunpoint for beating motorist

A road rage incident in Pinellas County, FL spiraled out of control when a motorist confronted a trio of aggressive bikers at a stop light. According to The Sun, YouTube user known only as DankWheelie posted video on April 8 of a fistfight between a driver and a pack of sportbike riders on a busy Florida highway which ended abruptly when one of the participants pulled a pistol. There is precious little context for the video, which became a near instant viral sensation this week. Little is known about either the motorist or the bikers. The video starts with the bikers riding along an oceanside highway, when a red, older model BMW 5 Series gets into some confused lane changing shenanigans with them on a bridge. At a stop light after the bridge, the bikers and the driver of the BMW get into a fist fight in traffic, which does none of them credit. The bikers knock the driver to the ground and surround him, when a woman passenger in the BMW pops out with a pistol drawn and brandishes the weapon at the bikers. At this point the bikers all attempt to flee and the video ends. While there seems to be no police report filed, a local police official familiar with the incident made a statement to The Sun. "After the first incident, that's when you get on the phone," said Sergeant Mike Lynch, suggesting that all parties involved could have made better decisions. "That's when you call 9-1-1." "We're looking at a woman who looks terrified for either a friend that was in the vehicle or a spouse of some sort maybe," Lynch continued. "We encourage the public to call about that type of reckless driving. It endangers all of us on the road, not just their own lives but everybody else that's out there." Related Video News Source: YouTube, The Sun Weird Car News BMW Driving Safety Motorcycle Videos Sedan road rage biker

Mini nixes plans for 7-seater, Countryman to stay largest model

Contrary to popular belief, it seems that Mini's growth plans do have a limit both in size and number of models. During the 2014 Geneva Motor Show, it unveiled the six-door Clubman concept (pictured above) that was 4.4-inches longer and about two-inches wider than even the current Countryman crossover. Mini design chief Anders Warming says that this is the new size limit for its models, and the BMW subsidiary isn't building a larger, seven-passenger vehicle above the current Countryman.
"We won't build anything bigger than the Countryman, not at this moment. You should be able to park a Mini in a city, so a Countryman or this new Clubman is as big as it should be," said Warming to Auto Express in Geneva. Rumors going back to last November, pegged the Mini as developing an even larger vehicle to take on mainstream CUVs.
While Warming is ruling out a bigger Minis for now, a smaller one like the Rocketman concept still might be in the cards. He said that the project has been warmly received but still had to be investigated because "it's a numbers game." So if bigger Minis aren't coming, there still might be a slim chance for a smaller one.