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BMW gearing up for Sochi Olympics with bobsled documentary [w/video]

BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress. And that's exactly what's going to happen when Driving on Ice airs this Sunday afternoon. The documentary charts the progress of the Team USA/BMW partnership to redesign the team's two-man bobsled for an event in which the USA hasn't captured gold in since 1936. And if you're concerned that this will be nothing more than a long advertisement for BMW, then you'll enjoy knowing that the program has more to do with the Team USA bobsledders than with the automaker. Even the trailer stars a number of team members and coaches, along with BMW DesignWorks USA's Michael Scully, lead designer on the program. There's a short preview embedded below, so if you just can't wait for next month's Olympics to kick off, you'll want to tune into NBC at 12:30 pm (Eastern time). Scroll down to watch the video preview and check out the full press release from BMW. BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary. "Driving on Ice," a Film About BMW's Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC. Woodcliff Lake, NJ – January 3, 2013... BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisments, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW's complete redesign of the U.S. two-man bobsled entitled "Driving on Ice" will air this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC. "Driving on Ice" chronicles BMW's collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker's world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936.

Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

Interbrand, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.
Toyota managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz, BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43.
Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - Ferrari. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.

2016 BMW M3 and M4 recalled for driveshaft problem

The Basics: BMW is recalling 42 examples of the 2015-2016 M3 built from May 30, 2015, to September 2, 2015; the 2016 M4 Coupe made from July 3, 2015, to September 11, 2015; and the 2015-2016 M4 Convertible manufactured from May 29, 2015, to August 4, 2015. The Problem: The company might not have filled a driveshaft slip joint with grease, and the part can potentially fail over time. If this happens, the vehicles could lose power to the rear axle. Injuries/Deaths: None reported. The Fix: BMW dealers will inspect the driveshaft and replace it as necessary. If You Own One: BMW will begin the recall on January 8, 2016. An FAQ (as a PDF) says the vehicles are still safe to drive. More Information: BMW issued two other recalls for similar models this year. An airbag problem prompted a campaign for 2,067 examples of the 4 Series Convertible in March. A fuel pump issue in April also forced repairs to the 3 and 4 Series, in addition to the 2 Series. RECALL Subject : Driveshaft Slip-Joint may not have been Greased Report Receipt Date: NOV 23, 2015 NHTSA Campaign Number: 15V782000 Component(s): POWER TRAIN Potential Number of Units Affected: 42 All Products Associated with this Recall Vehicle Make Model Model Year(s) BMW M3 2015-2016 BMW M4 2015-2016 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2015-2016 M3 Sedan vehicles manufactured May 30, 2015, to September 2, 2015, 2016 M4 Coupe vehicles manufactured July 3, 2015, to September 11, 2015, and 2015-2016 M4 Convertible vehicles manufactured May 29, 2015, to August 4, 2015. The affected vehicles have a driveshaft with a slip-joint that may not have been filled with grease. As a result, the slip-joint may fail over time. CONSEQUENCE: If the slip-joint fails, there would be a loss of power to the rear axle and therefore the vehicle would stop moving, increasing the risk of a crash. REMEDY: BMW will notify owners, and dealers will inspect the driveshaft, replacing it as necessary, free of charge. The recall is expected to begin January 8, 2016. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.