2022 Bmw X6 M50i on 2040-cars

Auto blog

BMW plans i5 as a useful EV for families

BMW has the often-rumored i5 under development as the next member of its i sub-brand. While the work isn't done yet, look for the future model to be an electric vehicle to appeal to families. To fit the mainstream purpose, BMW's engineers plan to give the new product a long driving range and useful cargo capacity, i product boss Henrik Wenders told Car and Driver. In the brief interview, Wenders shoots down many previous rumors about the i5. For example, he says the model is an EV – not hydrogen fueled or a plug-in hybrid like previous reports claim. However, BMW plans to offer an optional range extender like it does for the i3. "The range-extender plays an important part in the next years when range remains a limiting factor and a source of anxiety," said Wenders. Without saying so directly, the exec also seems to suggest the division wouldn't use the platform from the long-wheelbase 5 Series for the i5, which some reports allege. Instead, Wenders sees the sub-brand as pushing BMW's technological prowess with tech like the current model's extensive use of carbon fiber. According to Wenders, "One of i's roles is as an enabling brand, to help industrialize new materials and processes. We have already opened the door with the i3, and we will take it from there." BMW's EV boss told Autoblog in early 2014 that the company already had the new vehicle under development, but the automaker later denied that claim. With the current lineup, the i3 excels in urban environments, and the i8 is a sports coupe. The next natural step is to offer more room and greater range with the i5. Given the upcoming EV boom from models like the Chevrolet Bolt, Tesla Model 3, and next-gen Nissan Leaf, we're very curious to see BMW's effort to stay competitive in the segment. Related Video:

BMW X4 hatches its fastback shape in Shanghai

The day has finally come for BMW to pull the covers off its X4 Concept at the Shanghai Motor Show. The machine brings few surprises - we've already seen an official image gallery from the German automaker, so its exterior shape was well known - but at least now we get to see it with our own eyes, and with the lenses of our very own cameras.
You can clearly see the fastback roofline in our high-res image gallery above, along with the jacked-up stance that allows BMW to call this machine a Sports Activity Vehicle, which basically means "Crossover" to our friends in Munich. We've seen similar vehicle shapes before, most notably in the form of the BMW X6, but also as far back as the 1980s from the likes of AMC.
We fully expect the transition from concept to production to be pretty seamless, so what we see here is, for the most part, what we'll see on the showroom floor in 2014. Feel free to peruse the press release below, but first, be sure to browse through our live images from Shanghai and let us know what you think.

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.