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2015 BMW i8 sets everyone's tongues wagging in Northern Michigan

Like few other cars we can remember, people want to talk about the 2015 BMW i8. Drive one, and you'll soon find out what we mean. They stop you at gas stations. They accost you in Walgreen's parking lots. They stream out of neighborhood bars, beers in hand.
At least, that was our experience this week during Autoblog's Technology of the Year testing. We had the pleasure of driving the plug-in hybrid BMW sports car up to and around Petoskey, MI, a resort town where seeing such exotics is rare enough, let alone in the off season. It made for some interesting conversations - so we began writing down some of the comments the butterfly-doored coupe inspired. Here's a sampling:
"Wanna race for pinks? I'll go easy on you." - Acne-covered teenage pizza delivery driver in a sad-looking Ford Taurus parked at a Valero gas station near Grayling (which incidentally didn't actually have gas).

BMW introducing i8 to US with Hello Future Olympics ad

It's not all unfinished hotel rooms and unconventional toilet situations at the Sochi 2014 Olympic Winter Games. During the broadcast of the opening ceremony tonight, BMW is going to introduce the American TV audience to its plug-in i brand of vehicles. Of course, since we have things like Twitter and YouTube (which the Russian hosts might not be too happy about), you can already see the first spot below. BMW is going all-in on its Olympics ads, saying the campaign is the company's "largest media investment of the year." The first ad, called Hello Future, sets the words of science fiction author Arthur C. Clarke to an array of futuristic cityscape visuals before flashing the i8 onto the screen. Two other spots – called SHHH and Sightings – will also debut during the Games. Those have not yet been placed online, but BMW says that Sightings is about people "trying to describe something they have never seen before; something remarkable and other-worldly" (i.e., the plug-in i8). SHHH, on the other hand, is a short romance, about a "boy who sneaks out in his dad's quiet and all-electric BMW i3 as he tries to impress his dream-girl with the ultimate joyride. In the end, the joyride helps him win the girl." There's a twist, of course, which you can read about in the press release below or just wait until it appears on screen, trying to break through the banal advertising landscape, over the next few weeks. BMW has other connections to the Sochi Olympics as well, including designing the two-man bobsled used by the US Olympic team. There's a contest running regarding that project over on BMWTimeTracker. BMW Debuts BMW i Brand Campaign During NBC's Broadcast of the Sochi 2014 Olympic Winter Games First-Ever U.S. Television Commercials for BMW i to Begin Airing on February 7. WOODCLIFF LAKE, N.J., Feb. 7, 2014 /PRNewswire/ -- BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), will tune into the Opening Ceremony of the Sochi 2014 Olympic Winter Games tonight at 7:30pm ET on NBC, which is expected to be one of the most-watched television events of 2014. During NBC's broadcast of the event, BMW is officially launching the brand campaign for the revolutionary BMW i brand with its largest media investment of the year.

Watch the next BMW M5 slide its way around the Nurburgring

By now, you've probably seen the spy photos of the next BMW M5 – we posted three sets of camouflaged cars last year. Now comes recently captured video showing three camouflaged examples – including the car shown in our June 2015 photos – lapping Germany's famed Nurburgring. The (obvious) advantage of video when looking at prototypes like this is that we can actually see the vehicle in motion. That allows us to make a couple of educated guesses, particularly when it comes to the rumors about the next M5 moving to an all-wheel-drive setup. In the video, we can clearly see the next super-sedan throw its tail out around a bend. Judging by the way the driver takes the turn and the change in engine note, it looks and sounds like the driver was actively trying to throw the tail out. That could point to a rear-drive layout, or at the very least an AWD setup with a heavy rear-wheel bias. Beyond seeing the M5 sliding about, we also get to hear its thumping, twin-turbo heart at work. It's widely expected BMW's popular 4.4-liter, twin-turbo V8 will carry on under the hood, and this video gives us absolutely zero reason to think otherwise. It sounds a lot like the current car, down to the abrupt upshifts of the seven-speed, dual-clutch transmission. According to the video's caption, that upgraded V8 should get around a 60-horsepower bump, which would put it around 620 hp. That's 20 ponies more than the 30th Anniversary car and would contradict a June 2015 report claiming that M was capping its cars at 600 hp. Related Video: