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2014 BMW R NineT

BMW is taking a page from the Harley-Davidson playbook with its groundbreaking R NineT. A retro cafe racer with an urban hooligan twist, the bike is fully customizable from fork to exhaust. Of course, any motorcycle can be customized, but the fact that BMW has built its newest bike to encourage modification using parts that can be swapped with simple tools is a radical move for a motorcycle maker best known for its plug-and-play touring bikes.
To underscore exactly how radical, BMW has even partnered with custom heavy-hitter Roland Sands Design, which developed the initial concept for the bike and is now manufacturing a full line of parts and accessories for the R NineT, including radial valve covers ($950), retro racing saddles ($400-$420), radial gauge housing ($400) and a radial headlight bezel ($250), among other things, all of which can be swapped with a socket wrench or screwdriver instead of a hacksaw, wire cutters and TIG welder.
Alas, the bike I tested for two weeks was stock, so consider it a blank canvas.

Munich Motor Show recap | Autoblog Podcast #797

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. Joel just returned from attending the Munich Motor Show, and our editors do a roundup of the news from the event, including an eventual baby G-Wagen, Cupra DarkRebel, VW ID. GTI, BMW Vision Neue Klasse, Mercedes CLA concept and some new electric Minis. They also discuss the general vibe of the show. Joel has also been driving the refreshed VW ID.4 and the new ID.7. Finally, Greg interviews Rod Alberts, the executive director of the Detroit Auto Show with a preview for next week. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #797 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2023 Munich Motor Show Mercedes baby G-Wagen is in the works, CEO confirms Cupra DarkRebel is a striking shooting brake concept VW ID. GTI Concept is an electric hot hatch and it's headed to production VW ID. GTI has lines that connect it to ... an Oldsmobile BMW Vision Neue Klasse revealed with stunning design, huge EV improvements Mercedes-Benz Concept CLA Class is huge tech in a small, bright package 2025 Mini Cooper E and SE fully revamped and revealed at Munich Motor Show 2025 Mini Countryman goes electric, gets bigger at Munich Motor Show Cars we're driving 2024 VW ID.4 2024 VW ID.7 Interview with Rod Alberts, Executive Director of the North American International Auto Show Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Detroit Auto Show BMW Mercedes-Benz MINI Volkswagen Electric Luxury Performance Munich Auto Show Cupra Podcasts

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.