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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Autoblog's June 2019 Editors' Picks

Each year we review, test and rate hundreds of brand-new cars, trucks and SUVs. We rate these vehicles using the Autoblog score, giving a select few our Editors’ Pick. Here are the best cars we drove in June 2019. 2019 BMW 8 Series Everyone on the Autoblog staff loves a good grand tourer, so we were excited to get behind the wheel of the revived BMW 8 Series, specifically an M850i Coupe. A good GT needs to be as fast as it is stylish and comfortable, and the new 8 Series delivers. We particularly like the 523-horsepower twin-turbo 4.4-liter V8Â’s copious power and smooth ride quality, even on MichiganÂ’s pockmarked post-winter roads. We dig the interior design, too, though not everyone was in love with the exterior. ItÂ’s not the best-handling car in its class, and doesnÂ’t hide its sizable proportions very well, but itÂ’s still worth a look if youÂ’re looking for a big, fast cruiser.  2019 Ford Expedition Crossovers may be the hottest vehicles on the market, but thereÂ’s still a sizable demand for traditional body-on-frame SUVs like the Ford Expedition. These behemoths offer plenty of space in addition to truck-like capability. We like the Expedition's smooth ride, powerful twin-turbo V6 and sharp exterior design, though the interior can feel a bit cheap, especially on some of the more expensive trims. Adding options quickly puts it into Lincoln Navigator territory, and itÂ’s hard to recommend the Ford over the Lincoln when the latter packs the same capability into a far nicer package. Still, the Expedition is as good or better than the competition in most respects, and thatÂ’s why itÂ’s one of our picks. 2019 Toyota 86 Few cars at any price point are as much fun as the Toyota 86 (and its twin, the Subaru BRZ). We like the 86Â’s balanced chassis and sharp steering, and while itÂ’s not as nimble as its close rival the Mazda MX-5 Miata, the ToyotaÂ’s back seat and trunk make it a more usable vehicle. But while we like the 86Â’s driving position, the rest of the interior feels cheap and dated, especially the infotainment system. We complained about the anemic powertrain back in 2012, and itÂ’s only gotten worse as the years have gone by.

2016 BMW X5 xDrive40e Review [w/video]

BMW is no stranger to electrification. The company put the world on notice with the launch of its innovative i sub-brand. But the lessons learned from the i3 and i8 aren't limited to these small-volume cars. The more mainstream X5 xDrive40e impresses with lessons learned from i, all without compromising the SUV's character. The combination of a 2.0-liter, turbocharged four-cylinder engine with an electric motor is good for 308 overall horsepower and 302 pound-feet of torque. Sure, 240 hp and 260 lb-ft come from the four-cylinder engine alone, but the electric motor – integrated within the ZF eight-speed automatic transmission's housing – chips in a maximum of 111 hp and 184 lb-ft of torque. The 9.2-kilowatt-hour lithium-ion battery can sock away enough electricity to drive up to 14 miles on a single charge and will recharge at your average 110-volt socket in about seven hours. Of course, the battery pack and electric motor are a big weight penalty. At 5,220 pounds, the xDrive40e is 430 pounds heavier than the standard xDrive35i. Still, the gas-electric powertrain hustles this husky X5 40e to 60 miles per hour in just 6.5 seconds, less than half a second slower than the 35i. The stopwatch figures are complemented by the best fuel economy of any gas-powered X5, at 56 miles per gallon equivalent and 24 mpg combined. Only the diesel X5 xDrive35d is more efficient, at 27 mpg. But achieving top fuel economy in the 40e isn't as simple as going easy on the throttle. Perhaps more than any vehicle we've tested recently, understanding how all the X5's systems work together is crucial to eking out the most mpgs. The xDrive40e's Drive Dynamics Control will be familiar to anyone that's driven a recent BMW. Eco Pro, Comfort (the default mode), and Sport make the same adjustments to the throttle response, steering weight, and dynamic damper firmness as they do in a standard X5. But in the xDrive40e, they also impact the way energy is recaptured. Comfort/Save offers the best blend of fuel efficiency while achieving maximum energy recapture. Sport mode's aggressive energy recovery is the fastest way to recharge the battery on the go. When it's working, there's a sensation similar to gently stepping on the brakes, though you actually aren't doing anything – this is a familiar experience to the way most EVs use regenerative braking. Comfort mode reduces this effect, and in turn how much energy is recaptured.