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BMW starts Apple-like "Genius" program to explain tech

Even workaday cars are so capable now that even most auto scribes don't truly find out about a car's limits until a professional driver shows them what they are. It's the same with a vehicle's suite of features and the technology inside - there's so much of it that most people will have no idea what their cars can offer them. BMW is the latest company to make a personal effort to change that, introducing "young, tech-savvy employees" to dealerships as part of its "BMW Genius Everywhere" initiative.
Having no part in the actual sale of a vehicle, a BMW Genius is present on the showroom floor only to answer questions about the company's products and their features. If the customer decides to buy, he is transferred to a salesperson. A pilot program in the UK proved its effectiveness, it will now be rolled out across Europe and then come to the United States toward the end of this year in time for the launch of the i3. Details are still being worked out, but each BMW dealer will have at least one Genius.
For assistance that doesn't require visiting the auto mall, BMW is also putting vehicle and feature tutorials on its US website to "make our knowledge about our brand more interesting and more accessible to the consumer." They will appear online sometime in the latter half of the year, and will also be bundled into iPhone and iPad apps.

BMW X2 spied looking swirly

Generally, automakers really hate spy photos. They go to great lengths to disguise their cars, while engineers will do their damnedest to get away from spy shooters (or, you know, they just give them the bird). BMW, though, just doesn't seem to care about spies. That's the only reason to explain why our spy photographers were able to capture yet another X2 crossover undergoing testing on the sunny, autumnal German roads. Judging by the number plates, this is a different vehicle than the last couple of X2s we've spied, although it's camouflaged almost identically to last month's X2. This car does appear to have larger, sportier wheels than that blue prototype, although the similar bumpers has us thinking it's merely an optional wheel rather than the an M Sport model. Beyond that, though, there's not a lot to differentiate this X2 from previous sightings. Our spies continue to report that the X2 will echo the powertrain/drivetrain arrangement of the upcoming X1. It'll ride on that car's front-drive architecture, although like the X1, all-wheel drive will be optional in Europe and standard here in the US. The engine lineup, meanwhile, should include turbocharged triples, fours, and sixes, in both gas and diesel varieties. Here in the US, we'd expect the 28i and its 2.0-liter, turbocharged four-cylinder, at the very least. Considering the lifestyle angle of the X2, a more powerful 35i model would likely be a natural here in the US, but that's just conjecture. Have a look at the spy shots up at the top of the page. Related Video:

Nissan Leaf and the future of auto shows | Autoblog Podcast #525

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Joel Stocksdale. The pair discuss the long-awaited reveal of the second-generation Nissan Leaf as well as the Alfa Romeo Giulia and BMW M550i that recently passed through the office. They also preview the 2017 Frankfurt Motor Show and discuss the future and relevance of auto shows. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast@autoblog.com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #525The video meant to be presented here is no longer available. Sorry for the inconvenience.Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Rundown Nissan Leaf reveal Frankfurt Motor Show preview What we're driving: Alfa Romeo Giulia and BMW M550i Unpopular opinion: the relevance of auto shows Spend my money Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Image Credit: BMW, Nissan Green Podcasts Frankfurt Motor Show Alfa Romeo BMW Nissan Hatchback Electric Luxury Sedan alfa romeo giulia