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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW wants to expand DriveNow carsharing program to 25 new cities

Daimler's Car2go car-sharing service just announced that it will debut in Rome, its 26th global city. Now, BMW says it wants to expand its own carsharing program to, wait for it, 25 more cities. Coincidence? We think not. BMW is looking to bring its DriveNow carsharing program, with its Mini Coopers and 1 Series, to as many as 15 new cities in Europe as well as 10 in the US, Bloomberg News says, citing comments BMW executive Peter Schwarzenbauer made at the Geneva Motor Show last week. The service is now operational in Berlin, Hamburg, Cologne, Munich, Dusseldorf and San Francisco and serves about a quarter-million people. Of course, it's that last city, where DriveNow started operations in August 2012, that's been somewhat problematic. San Francisco has tough guidelines when it comes to where the cars can be parked, with so few public parking areas to choose from. DriveNow charges $39 for membership in San Francisco, then $12 for the first half hour of driving and 32 cents for each additional minute. DriveNow competes directly against Car2go, which charges around $25 to become a member and then 41 cents a minute to rent a Smart ForTwo.

BMW M6 GTLM already looking mean ahead of Daytona debut

BMW Motorsport is preparing to roll out the new M6 GTLM. And Americans will be the first to see it when it marks its debut during this week's IMSA test session at Daytona International Speedway. After that, two of the new competition machines will be campaigned by Rahal Letterman Lanigan Racing in the IMSA SportsCar Championship. Designed to compete at the top levels of sports car racing, the new M6 GTLM will be the successor to the Z4 GTLM and the M3 GT2 before it. And with its introduction, the quasi-works RLL outfit will have been there for all three. The team co-owned by Indy legend Bobby Rahal, talkshow host David Letterman, and industrial crane magnate Mike Lanigan, has won the IndyCar championship three times, the Indy 500 once, and has recorded dozens of race wins, poles, and podium finishes. RLL branched out into sports car racing in the American Le Mans series in 2009 and has won several titles since. The new M6 racer will have some heady competition to deal with in the IMSA's GT Le Mans class next season. Among the new machinery we can expect to see on the grid in the coming year will be the new Ford GT, Porsche 911 RSR, Corvette C7.R, and possibly the new Ferrari 488 GTE, as well. Another version of the BMW entry is being prepared for privateer teams competing in the GT Daytona class, where it will have to contend with the likes of the Audi R8 LMS, Dodge Viper GT3-R, and Lexus RC F GT3. We're looking forward to seeing what the Bavarians will have to throw at 'em when the M6 GTLM debuts at Daytona this week. In the meantime, you can scope the machine out in its primer coat while undergoing a shakedown at Sebring in the gallery above.Related Video: 2016 BMW M6 GTLM to Make US Public Debut at Nov. 17-18 IMSA Daytona Test Woodcliff Lake, N.J. – November 13, 2015... BMW Team RLL will participate in the Nov. 17-18 IMSA test at Daytona International Speedway marking the first public test of BMW's latest endurance racing challenger, the BMW M6 GTLM. As announced during last season's Petit Le Mans weekend, BMW Team RLL is expected to campaign two M6 GTLM race cars in the 2016 IMSA WeatherTech SportsCar Championship. The M6 GTLM recently completed its first US test at Sebring International Raceway in late October along with a M6 GT3 machine that will provide the foundation for BMW's worldwide customer racing program.