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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Recharge Wrap-up: Uber,'s free BMW 7 Series rides, Belfast's DeLorean EV

BMW used Uber to give people free rides in the new 7 Series. While the new generation of BMW's luxury flagship goes on sale in the US on October 24, lucky Uber customers in New York, Miami, Chicago and Los Angeles got a sneak preview and free ride on October 17 and 18. The partnership also allowed potential customers to test drive the car with a BMW product specialist. "With our new 7 Series being the most innovative vehicle in its class, it's only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch," says BMW's Jason Chan. Read more from BMW. BMW is using manure to power its South Africa production facility. As part of a broader goal to get all its energy from renewable sources, BMW will get as much as 4.4 megawatts of electricity from a biogas plant that produces power from gas emitted by manure and other organic waste. At full capacity, it will supply about 25 to 30 percent of the BMW plant's power. "We are a big consumer, so that's a lot," says BMW spokesman Diederik Reitsma. "It's waste no longer wasted." Read more at Bloomberg. Visa Europe has extended it partnership with Formula E. Visa Europe signed on as the Official Payment Partner of the electric racing series for the European leg of last season, and has now expanded its commitment for the next three seasons. The company lends its name to the championship's Visa Fastest Lap Trophy. "Formula E is driving the change towards an electric future and reinventing motorsport, while here at Visa, we're reinventing payments by pioneering technologies to make payments faster, simpler and more secure," says Visa Europe's sales and marketing chief, Mark Antipof. "We seek partners that match our commitment to innovation and leadership, so it was therefore natural for us to extend our support of this evolutionary sport through a global sponsorship for the next three years." Read more from Formula E. Queen's University Belfast is set to unveil its electric DeLorean DMC-12 on October 21, 2015. The date is notable for being the day to which Marty McFly traveled in Back To The Future using Doc Brown's DeLorean time machine. In what is likely the first DeLorean to be built in Northern Ireland since 1983, students and staff from the university's School of Electronics, Electrical Engineering and Computer Science have restored the car and converted it to run on electricity.

BMW considering North American engine plant?

BMW may be set to expand its US operations with a new engine plant, Bloomberg reports. The Bavarian automaker already has its Spartanburg, SC factory which builds the company's X3, X5 and X6 crossovers. According to the story, Mexico is also under consideration for the BMW engine factory, with the report claiming a final decision will be made in 2014.
"Establishing local motor manufacturing abroad is more complex than assembling cars, but it's a logical step for them to eventually start making engines in markets where they're expanding vehicle production," Juergen Pieper, an analyst for Bankhaus Metzler tells Bloomberg. Building engines in the US or Mexico would save BMW from having to ship engines for some of its most popular models across the Atlantic.
BMW, for its part, hasn't said anything concrete. Spokesman Mathias Schmidt is quoted in the story saying, "As part of our long-term growth strategy, we're frequently looking at different countries for possible locations of future production facilities. No decisions have been made yet, though, for an additional plant."