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Automotive April Fools' joke roundup [w/videos]
Mon, 01 Apr 2013Happy April, everyone. And we all know what this first day of the month means: April Fools' Day. Today is a national holiday for pranksters with the Internet acting as a serious enabler, and it's always fun to see what kind of vivid imaginations exist out there in the automotive world. The abundance of fake news gets a little old as the day rolls on, but we did manage to get in a few chuckles thanks to a handful of major automakers and automotive news outlets that got into the pranking spirit this year
Some of our favorites this year includes Subaru showing what happens when you combine a bunch of rumors, a Corvette some may have already thought was a joke or Honda providing some in-car innovation circa the late 1980s. Honestly, we're still waiting for official confirmation from Mitsubishi that the recently introduced 2014 Mirage is an elaborate April Fools' joke using a failed design intended for the 1995 Geo Metro. We dug up as much "official" OEM foolishness we could find, as well as some of our other favorites, and posted them all below.
Why you can expect lots more crossovers from BMW
Wed, Jan 6 2016BMW is becoming the ultimate crossover sales machine. More than a third of the German brand's US sales in 2015 were crossovers, and the automaker expects 40 percent of 2016 sales to be the all-purpose runabouts. What's more, BMW of North America CEO Ludwig Willisch said that when the X7 gets here the percentage will take another leap. Even though BMW was one of the automakers to raise warning flags about how China's depressed car market would impact earnings, the Willisch said the Munich brand couldn't get enough of the X1, X3, and X5 in the first three quarters of 2015 in any of its key markets. Remedy is on the way with an expansion of the Spartanburg, SC plant. When it's finished later this year the US factory will be able to build 29 percent more product than before, annual capacity rising from 350,000 to 450,000. Spartanburg currently builds the X3, X4, and X5. There's every reason to believe that BMW will post another record US sales year in 2015, adding a lot of fat to its profit statement in what should be a record year overall. TrueCar predicts 17.5 million light vehicle sales in the US last year, a 6.1-percent increase over 2014. BMW could also take the luxury crown after posting a monster month of December sales, we'll know when the numbers are reported this week. The huge numbers have come with the help of incentives. BMW spent slightly more than competitors Mercedes-Benz and Lexus, but only fractionally up on 2014 incentive spending.
BMW details cheaper, sub-M performance cars for young 'brand ambassadors'
Tue, 11 Feb 2014BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.