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Chairman says BMW will make 100,000 electric vehicles a year by 2020

We know demand for the BMW i3 has been high, both in the US and Europe. It appears that BMW's crystal ball is showing a steady increase in interest between now and 2020. By that year, according to Norbert Reithofer, chairman of the board of management for BMW AG, the company expects to build 100,000 units a year. That's not quite as EVs many as Tesla is talking about for 2020 (500,000), but it would represent quite an increase from the roughly 20,000 units that the best-selling plug-in vehicles moved in 2013. Reithofer told Automotive News that plug-in vehicle production would steadily increase by 2018 before hitting full stride at the end of the decade. He also made sure to clarify that there was external pressure to make 100,000 EVs a year: "we will be forced to build them in a six digits figure to comply with stricter emission rules." The plug-in electric vehicles are just one part of BMW's effort to reduce emissions. In prepared remarks delivered at the company's annual accounts press conference (available in full below), Reithofer said, "Customer demand [for i3] is exceeding our expectations. ... We believe the electric motor is a future technology for zero-emission driving in urban areas. Battery technology will continue to progress. ... When it comes to emission-free long-distance driving, however, electric cars featuring hydrogen fuel cell technology offer great potential." He didn't say how many fuel cell cars BMW expects to make and sell in 2020, but BMW's collaboration with Daimler and Renault-Nissan is supposed to launch the "world's first affordable, mass-market fuel cell electric vehicles as early as 2017." Statement and presentation by Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG, Annual Accounts Press Conference 2014 19.03.2014 Good morning, Ladies and Gentlemen! The core task of a company is to safeguard its future. This means we must ensure that our products and services are always inspiring our customers. We need to think ahead and continually take our business model to the next level. We also have to remain profitable so we can invest and bring new ideas to life. Our ambition of the BMW Group is: Always to consider the long term in all our planning, to follow our own path successfully, and to be a pioneer in our industry. Our business model is clear: Individual mobility in the premium segment.

Why BMW doesn't plan to integrate Apple's iOS in the Car

While watching Apple introduce iOS in the Car during its WWDC keynote on Monday, we wondered how automakers, even the 14 who've already signed up to integrate this new in-car functionality of iOS 7, will feel about having the Cupertino company's mobile operating system supplant their own in-car systems. After all, some OEMs like Ford, General Motors and many luxury automakers have sunk millions of dollars into developing their own advanced infotainment, navigation and communication platforms like MyFord Touch, CUE and older systems like iDrive.
One automaker has now spoken up. A BMW spokeperson was interviewed by someone in the news department of British auto dealer group Arnold Clark and confirmed that the company would not be getting in line to integrate iOS in the Car anytime soon. The reason, as we suspected, is that BMW believes its own products developed over the last decade are both plenty good and already so deeply integrated with other systems of the car that, as told to Arnold Clark, "it would not be that straightforward to start changing all of the architecture of a car as has been implied [by Apple]."
While BMW isn't interested in spending more money to integrate Apple's services and functionality over its own, it has spent a good bit already to integrate iPhone functionality in its cars, including the relatively rare ability to support iPod Out and display Apple's own interface on Mini models with the optional Mini Connected feature, as well as committing to integrate Siri 'Eyes Free' functionality.

BMW 4 Series production coupe caught on commercial shoot

Despite filming at 2:00 AM and at an undisclosed location, BMW minders filming a commercial for the fast-approaching 4 Series coupe were unable to ward off the long lenses of spy photographers. The result, as you can see here, is our first-ever look at the production version of BMW's new coupe, completely uncovered.
The night shots may be a little bit grainy, but the fast-moving 4 Series still looks pretty good with its camo closeted, matching the svelte lines of the concept car we saw in Detroit this winter. Expect that the 4 coupe will come to market with a turbocharged 2.0-liter four-cylinder in 428i trim, and a turbocharged 3.0-liter six-cylinder in 435i spec.
Take your time looking through our gallery of movie-star 4 Series photographs, and tell us what you think about the uncovered Bimmer, in comments.