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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

BMW M3 gets throwback livery for Oktoberfest [w/video]

BMW is ringing in Oktoberfest this year with the special M3 you see here. The performance sedan has been done up in a retro livery that harkens back one of the BMW M1 Procars from 1981, and was even designed by the same artist responsible for the original 34 years ago. But you'll have to go to Munich to see it. To understand the significance of the livery, you first have to know something about the BMW M1 Procar. The spec racing series was formed in 1979 around the M1, the legendary mid-engined sports car designed by Giorgetto Giugiaro and co-developed with Lamborghini. The road-going M1 models used in the series were modified for racing with more powerful engines, more aggressive aero, and other competition-spec components, and were driven by many F1 drivers in support races at European grands prix. Some even competed against other entries in broader races. Many of the cars featured liveries with BMW's signature red, dark blue, and light blue stripes, but others ran more unique color schemes. The "Munchner Wirte" (Munich hosts) car was one such example, running at Le Mans with a custom livery designed and hand-painted by artist Walter Maurer. It featured Munich landmarks like the Olympic Stadium, Frauenkirche church and BMW's headquarters, along with a roast-chestnut vendor and an Oktoberfest beer tent. 34 years later, Maurer has applied the same livery to the M3 you see here. It'll be displayed at this year's Oktoberfest, which kicks off this weekend in – you guessed it – Munich. As if we needed another excuse to visit Europe in the fall and swill some of the world's finest beers by the liter. Check out the video below for BMW's official welcome to Oktoberfest visitors. Oktoberfest date for one-off BMW M3 "Munchner Wirte". Munich. BMW M GmbH is set to unveil a BMW M3 in "Munchner Wirte" livery to coincide with this year's Oktoberfest in Munich (19 September – 4 October). The one-off car will underscore the company's ties with motor sport in general and the city of Munich in particular. The livery design of the BMW M3 "Munchner Wirte" harks back to that of the legendary BMW M1 Procar from 1981, complete with Bavarian-style facade painting and blue and white twisted cords, along with depictions of Munich landmarks (such as the Olympic Stadium, Siegestor, Frauenkirche church and BMW's headquarters – the "four-cylinder" building), a roast chestnut seller and the Wiesn-Schanke beer tent at the Oktoberfest.

Translogic 182: CXC Motion Pro II Racing Simulator

Translogic gets some seat time in the CXC Motion Pro II to test if the high fidelity racing simulator can impact our host's real-life track times. Host Jonathon Buckley hits the track at Auto Club Speedway of California in a 2015 BMW M4 to put down a baseline lap time before his virtual training session in the Motion Pro II. After learning the lines of the track in a simulated setting, Jonathon returns to the track to put his skills to the test. "We designed it, originally, as a professional training tool for race car drivers," says CXC Simulation's founder and president Chris Considine. "Make it authentic. Make it real." The Motion Pro II boasts "thousands of cars and track models," ranging from street cars, to rally and off-road vehicles. Will this hyper realistic racing simulator help Jonathon improve his lap time? Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. BMW Mazda Technology Coupe Racing Vehicles Translogic Videos Original Video