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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

BMW i gets in on ridesharing with Scoop investment

The ridesharing investments are starting to roll in quickly now, and BMW i Ventures is the latest to drop some cash to get in on the trend. The automaker's venture-capital arm put an undisclosed amount of money into Scoop, a ridesharing platform based in California and operating in the Bay Area. BMW i's investment in Scoop Technologies is part of a $5.1 million seed round that included several other firms. It follows news that VW put $300 million into a service called GETT and that Toyota has partnered with Uber for ridesharing and leasing. There's also GM's $500 million investment in Lyft and its own car-sharing service, Maven. Automakers may soon run out of startups to pump money into. Oh, and don't forget about Apple's billion-dollar investment in Didi Chuxing, the Chinese Uber. Scoop's app is designed to let commuters find each other and drive together to reduce traffic, something the Bay Area and California in general can benefit from; then there's the added bonus that packing more people into a car unlocks access to the carpool lane. Scoop also partners with employers, like Cisco, to help people that are all going to the same place get to and from work. Employers can subsidize the cost of the rides as a perk and to encourage the app's use. And because plans can change, there's a ride-home guarantee that will reimburse you for costs getting home if you find yourself stranded. The service launched in 2015 in Pleasanton, CA, and is still in a limited rollout that includes San Francisco, Palo Alto, Sunnyvale, and North San Jose. It's not clear how or if BMW i will integrate the tech into its vehicles. This could just be an investment to get a foothold into a young ridesharing company, or it could be a sign that BMW wants to build the app's functionality into i cars. Related Video:

BMW preparing 'optimized driveline' for i3, provides more range

Autocar reports that BMW is preparing upgrades for the all-electric i3 that will greatly extend its range. Company sources called it an "optimized driveline," powered by a new, 22-kilowatt-hour lithium-ion battery. That's the same capacity as the battery in the current hatchback but it will have a higher density. Combined with improved electronics and new software for battery cooling and the electric motor, Autocar's unnamed BMW source said the new internals will be good for "well over 124 miles in real-world use." The Environmental Protection Agency rates the present i3 as having 81 miles of range, meaning this tweaked version would be a 50-percent improvement if that range number applies to the US market (it's likely the more lenient European number, since Autocar is a UK publication). BMW said the update takes advantage of gains in battery efficiency over the past two years. The i3 with the range extending engine would also get the update, and current owners will reportedly (and surprisingly) be able to purchase the revised powertrain for retrofitting. The Autocar report appears to back up a recent article in German newspaper Die Zeit in which BMW CEO Harald Kruger said the the i3 will get more range next year, and "Another technology leap is going to come in three or four years." The i3 was designed for to make these kinds of upgrades easy to manage. We wait to find out when it will be available, whether it will increase the price of a new car, and how much it will cost current owners to retrofit. Featured Gallery BMW i3 Shadow Sport Edition: LA 2015 News Source: Autocar via World Car FansImage Credit: Copyright 2015 Sebastian Blanco / AOL Green BMW Hatchback Electric Luxury range anxiety bmw i3 rex