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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

BMW says no more manuals, M cars capped at 600 hp

BMW appears to be approaching a big change in the way that it handles performance. First, the clutch pedal may be a goner from future M models, based on recent statements from the division's boss, Frank van Meel. We also might not be seeing any significant increases in horsepower from some of these vehicles anytime soon. "From a technical standpoint, the future doesn't look bright for manual gearboxes. The DCT and auto 'boxes are faster and they have better fuel consumption," van Meel said to Autocar. Although, he left the door open slightly to keeping them at least in the near future. "It's difficult to say we'll stick to the manual, but we still have a big fan community for manuals and we are not going to take away something the customer wants to have." Van Meel also suggested that the company is capping the output of M models at 600 horsepower. "We're at the limit. If you go on adding more horsepower and torque, it'd probably be over the limits," he said to Autocar. That ceiling does leave some room to grow for future versions of the M3 and M4, which currently offer 425 hp. However, it means that the M5 and M6 with 560 hp are basically at the cap. The limited BMW M5 30th Anniversary Edition already packs 600 hp. Rumors have suggested that the already spied, next-generation M5 might stick with around 600 hp. It seems unlikely for BMW to completely give up competing against the Autobahn-burning sedans from Mercedes-Benz and Audi. Performance could still see a boost thanks to a reportedly lighter platform and optional all-wheel drive. Related Video: News Source: AutocarImage Credit: Copyright 2015 AOL BMW Technology Performance bmw m dual clutch transmission automatic transmission

BMW makes X7 in Spartanburg official

BMW has made it official - there will be a flagship crossover called X7, and it will be built right here in the US of A. The announcement was made today, confirming rumors of the new model at the Spartanburg, SC factory that broke earlier this week.
"Plant Spartanburg was built to enhance and expand the BMW lineup, underscoring the BMW Group commitment to the United States" said Dr. Norbert Reithofer, chairman of the BMW board of management in a statement. "In addition to the X3, X5, X6, and the new X4, we are today announcing another all-new, larger X model to be manufactured exclusively at this plant for our world markets: the X7."
BMW will spend $1 billion by 2016 upgrading its South Carolina factory, which already produces the X3, X5 and X6. The plant is currently capable of producing 300,000 units per year, but with the big investment from BMW, capacity will climb to 450,000 units. 800 jobs will be added as a result of the investment and new and upcoming models.