2009 Bmw X5 on 2040-cars

Auto blog

Car and Driver shows off awesome 1960s ads

Someone must have recently rediscovered the keys to the archives at Car and Driver, and the access has been put to good use. Following last month's fantastic look at automotive ads from the '50s, there's now a new gallery running from March 1960 through December 1969. This collection provides a great overview of a decade full of iconic cars. If you're a fan of Carroll Shelby, particularly his Mustangs, then there's a lot to love among this group. One ad from July 1965 aimed to sell the GT350, but with an ocean of text and a tiny picture, it probably could've used a once-over by Don Draper's team. By December '65, the copywriters ironed out the problems with a spot proclaiming boldly "Shelby GT350 is 'Son of Cobra.'" The company offered some great accessories, too. For those into European motoring, there's a humorous attempt to sell the Alfa Romeo Giulia as both a racecar and family hauler. Toyota also boasts about the winning record for the 2000GT. Among the best text comes from BMW for lines like: "What's BMW got? The most advanced high-performance engine in any production car, for a cruising speed of 100 mph." Of course, Volkswagen's famous "Lemon" ad for the Beetle also gets its due here. Separately, each of these ads is fascinating, but taken together they tell the story of a great decade of motoring. Go give them all a read at Car and Driver. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Alfa Romeo BMW Ford Toyota Volkswagen shelby alfa romeo giulia shelby gt350 toyota 2000gt

BMW 4 Series spied with its future competition

BMW showed off its new 4 Series coupe in concept form at the 2013 Detroit Auto Show earlier this year, but it won't be long before we see the production model, evidenced by this modestly camouflaged prototype spotted testing. In case you forgot, the 4 Series serves as the replacement for the two-door versions of the BMW 3 Series, just as the upcoming 2 Series will effectively be the new version of the 1 Series coupe and convertible sold in our market.
This isn't our first glimpse of the 4 Series out testing, and we've even spied its droptop, Gran Coupe and too-hot M4 kin. We don't expect the final design to stray too much from the concept car seen in Detroit, albeit without the normal conceptual goodies like oversized wheels and with the overstyled front fascia toned down a bit. Our spy photographers even caught the 4 Series coupe hanging out with an Audi A5, giving us a good glimpse at how the two cars will stack up in terms of size and design.
It's still unknown exactly what engines will power the car when it comes to production, but since this thing is a derivative of the 3 Series, we expect the usual range of turbocharged four- and six-cylinder engines to be available, likely in 428i ad 435i guise (though, to be fair, the larger 640i coupe uses a 3.0-liter turbo engine, so there's even the potential for 440i nomenclature to work its way into the mix). We'll have to wait until the car officially bows later this year to know for sure.

BMW will make plug-in hybrid versions of all models

Late last year, BMW made it clear that it would be making plug-in hybrid versions of all of its "core models." The first of those will be the X5 xDrive40e. At the New York Auto Show this week, BMW North America CEO Ludwig Willisch told AutoblogGreen that this enhanced PHEV plan is going to be applied to "every new model." We were asking Willisch if he views Tesla as a competitor to the Bavarian automaker. "I wouldn't say I don't see any competition," Willisch said, "but I still see that a BMW 5 Series and a Tesla are totally different animals." What about the rumored i5 or an i7, we started to ask – "which we don't have" Willisch interrupted – that could happen, couldn't it? "Not any time soon," Willisch said. "What we will have are plug-in hybrids. With the introduction of every new model there will be a plug-in hybrid version of that, too." There are people who are asking if the i brand will expand to a truck or a larger sedan, "but this is all the future," Willisch said. "It's not now and it's not the next couple years." Related Video: