2007 Bmw X5 4.8i Sport Utility 4-door 4.8l Fully Loaded on 2040-cars

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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Watch the BMW M4 drift around an aircraft carrier

A Nimitz-class American aircraft carrier is big. Really, really big. After all, it has to be, in order to launch and recover a wide array of military aircraft. But when it's not catapulting F/A-18 Super Hornets and E-2 Hawkeyes into the wild blue yonder, what exactly can you use its 1,040-foot long flight deck for? Well, BMW seems to have an idea.
Now, obviously BMW hasn't paid Uncle Sam to convert the deck of the USS John C. Stennis into a racetrack (but what an idea!). That doesn't make this video of an Austin Yellow M4 slipping and sliding its way around the carrier deck any less entertaining. The video itself comes, weirdly considering the US aircraft carrier, from BMW of Canada, and we aren't really sure what the point of it is. There's no voiceover, or title or closing screens to lend the scene any context, and it seems unlikely that this sort of seemingly high-dollar video wouldn't be done sheerly for giggles. Whatever the reason for its existence, it's worth a watch.
Scroll down and have a look.

2014 BMW 2 Series earns IIHS Top Safety Pick+ [w/video]

The Insurance Institute for Highway Safety has just certified its latest Top Safety Pick+, honoring the all-new BMW 2 Series with the coveted rating.
IIHS cited the 2 Series' crash test ratings, which were rated as "Good" in the small overlap, moderate overlap, side and rollover. In the tricky small overlap test, the crash test dummy was at a "low risk of any significant injury."
The Institute was also complimentary of the 2 Series' head restraint system and its collision prevention system, including forward collision warning and City Braking.