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BMW wants to expand DriveNow carsharing program to 25 new cities

Daimler's Car2go car-sharing service just announced that it will debut in Rome, its 26th global city. Now, BMW says it wants to expand its own carsharing program to, wait for it, 25 more cities. Coincidence? We think not. BMW is looking to bring its DriveNow carsharing program, with its Mini Coopers and 1 Series, to as many as 15 new cities in Europe as well as 10 in the US, Bloomberg News says, citing comments BMW executive Peter Schwarzenbauer made at the Geneva Motor Show last week. The service is now operational in Berlin, Hamburg, Cologne, Munich, Dusseldorf and San Francisco and serves about a quarter-million people. Of course, it's that last city, where DriveNow started operations in August 2012, that's been somewhat problematic. San Francisco has tough guidelines when it comes to where the cars can be parked, with so few public parking areas to choose from. DriveNow charges $39 for membership in San Francisco, then $12 for the first half hour of driving and 32 cents for each additional minute. DriveNow competes directly against Car2go, which charges around $25 to become a member and then 41 cents a minute to rent a Smart ForTwo.

BMW recalls 2016 7 Series because airbags might not deploy

The Basics: BMW will recall 6,110 units of the 2016 7 Series, including versions of the 740 and 750 models with production dates from July 1, 2015, to December 11, 2015. The Problem: The luxury sedans have an airbag control module that could randomly reset because of an electrical short. If a driver has an accident while the system is resetting, then the airbags might not deploy. Injuries/Deaths: None reported. The Fix: Dealers will replace the air bag control module. If You Own One: The recall will begin on May 16. Related Video: RECALL Subject : Air Bags may not Deploy due to Residue on Module Report Receipt Date: MAR 25, 2016 NHTSA Campaign Number: 16V173000 Component(s): AIR BAGS Potential Number of Units Affected: 6,110 All Products Associated with this Recall Vehicle Make Model Model Year(s) BMW 740LI 2016 BMW 750LI 2016 BMW 750LXI 2016 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2016 740Li, 750Li, and 750Lxi vehicles manufactured July 1, 2015, to December 11, 2015. The affected vehicles have an air bag control module that may randomly reset due to an electrical short circuit as a result of residual metallic particles from the manufacturing process. CONSEQUENCE: In the event of a crash while the air bag module is resetting, the air bags may not deploy, increasing the risk of occupant injury. REMEDY: BMW will notify owners, and dealers will replace the air bag control module, free of charge. The recall is expected to begin May 16, 2016. Owners may contact BMW customer service at 1-800-525-7417. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

BMW 8 Series return signaled by a ton of new trademarks

There's an ebb and flow to rumors in the auto industry. We'll hear a rumor or report, then nothing for months, only for the story to pop back up again with a fresh head of steam. This time around, it's the BMW 8 Series, a car we haven't reported on since February, when we said it'd be back in 2020. Today's news is that BMW has filed trademark applications for a series of numbers related to the new model – 825, 830, 835, 850, 845, and 860 – along with an M850 and an M8. It was uncovered by AutoExpress, which adds additional depth to the story. Much like the 7 Series dukes it out with the Mercedes-Benz S-Class Sedan, the new 8er will take the fight to the S-Class Coupe. Even in Europe, where automakers like Mercedes offer a far wider array of powertrain options, the S-Class Coupe is only available in six-cylinder S400, eight-cylinder S500 (what we call the S550) and S63 AMG, and twelve-cylinder S65 AMG trims. If BMW uses all the numbers it's sitting on, the 8 would have a far broader spread of powertrain options, three of which – 825, 830, and 835 – could undercut even the base S400. But as AutoExpress explains, these trademarks obscure a bigger shift in how BMW will build and market its luxury coupes. Under the new strategy, BMW would move the 6 Series away from its role as a larger grand tourer, leaving space for the 8. The 6er would then be repositioned to challenge the Mercedes-AMG GT and Porsche 911. According to AE, BMW has been content to let the 911 do its thing, but the success of the AMG GT is forcing its hand. That means a lighter, hotter, and two-seater 6 Series. We like. Of course, 8 Series rumors have been floating around since the last one, the E31, went out of production. That means we'll continue to advise caution here, even though everything laid out by AutoExpress makes lots and lots of sense. Related Video: News Source: AutoExpressImage Credit: BMW Rumormill BMW Coupe Luxury Performance trademark bmw 8 series