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BMW takes 30th Anniversary Edition M5 out to drift

If you only look at the videos from BMW, it appears that the best way to celebrate the 30th birthday of the M5 is some smoky drifting, and it sure looks like a great way to mark the occasion to us. Now that the Bavarian brand's new 30th anniversary special edition is all set to hit the road, the most powerful M5 ever is getting it own chance to roast its tires on video, as well.
The M5 30th Anniversary Edition shouldn't have any problem hanging its rear end out, really. Under the hood, its twin-turbocharged 4.4-liter V8 is turned up to 600 horsepower and 516 pound-feet of torque and can allegedly sprint to 60 miles per hour in a scant 3.7 seconds. That's pretty impressive for any sports car but especially for a sedan that can still carry four passengers comfortably cosseted in leather and Alcantara upholstery.
BMW is making just 300 of these celebratory models worldwide, and appropriately for the anniversary, only 30 of them are going to be available in the US. If the special M5 doesn't make your heart race, the video basks in a little nostalgia, as well, by showing off the original model for some historical context.

Google reveals Alphabet, but BMW already owns that trademark

Google co-founder Larry Page unveiled a surprise restructuring yesterday with the announcement of Alphabet, a new company that owns Google and all of its semi-related products. Google's stock soared five percent directly after the announcement, the world was busy dissecting the meaning of alpha and bet, and things looked rosy for the new company. However, there could be one problem: BMW owns the trademark and .com domain for "Alphabet." And it doesn't want to sell, a spokesperson tells the New York Times. BMW's Alphabet provides service packages to corporations with vehicle fleets. In terms of trademark infringement, it's no problem for two companies to have the same name, as long as there's no possibility of confusion for customers. In this case, there is at least one clear connection between the two organizations: BMW is a car manufacturer and Alphabet owns Google, which has a line of self-driving cars. BMW is looking into the possibility of trademark infringement, NYT reports. As for the Alphabet domain, Google's new company has secured abc.xyz, so BMW can continue using alphabet.com without worry – except for the apparent traffic overload that hit the site after Page's announcement. Google's Alphabet has a different domain issue to tackle: China has blocked its new site, despite expansive local coverage of the restructuring, Fast Company reports. This article by Jessica Conditt originally ran on Engadget, the definitive guide to this connected life. News Source: The New York TimesImage Credit: Associated Press Government/Legal BMW Technology trademark alphabet

BMW M boss denies supercar collaboration with McLaren

The first time there was a McLaren Honda Formula 1 team, McLaren did some moonlighting with BMW on a supercar for all time, the F1. It just so happens that McLaren Honda is a thing again, and Car magazine recently ran a piece saying McLaren and BMW would get back together on another hopped-up coupe with roughly the same working agreement as before: BMW supplies a screaming V8, McLaren builds the body to go around it. Only this time the car would be a BMW model, not a McLaren, and be BMW's version of the next-generation McLaren 650S. The Car piece said that BMW head of R&D Klaus Frolich first got in touch with McLaren nine months ago, however, the head of BMW's M division, Frank van Meel, said he doesn't know anything about it. Mentioning every BMW exec referred to in the story, van Meel told Australia's Motoring, "I haven't had a phone call, [CEO] Harald Kruger hasn't had a phone call, and Klaus Frohlich hasn't had a phone call." The Car story said the reason BMW hasn't done a conventionally powered exotic recently is that former CEO Norbert Reithofer didn't want anything to eclipse the i8, the i brand, and the eco credentials the brand is charged with promoting. Changes in the executive suite – new CEO, new M boss, new R&D chief – were thought to meant changes in approach. Not according to van Meel, who gave those same i brand reasons to Motoring as then reasons BMW has no interest in a 750-horsepower, quad-turbo coupe. On top of that, after spending billions to move the game forward with in-house carbon fiber technology, van Meel asked, "I don't understand why we would need to work with McLaren for a supercar anyway. All of the technologies the story suggested are technologies that are core competences here at BMW and at M. Nobody in the world is more advanced with carbon-fibre than we are." The extent of the denial is so detailed that we're inclined to believe BMW on this one; cover stories usually stop at curt phrases like "We have no knowledge of that" or "We don't comment on future product." So you can put away your dreams of a McLaren F1 Part Two. For now. Related Video: