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2015 BMW i8 [w/video]

The most important thing to keep in mind while driving BMW's all-new i8 is that it's not a product of the company's vaunted M division.
Sleek sports-coupe design, carbon-fiber construction and blistering acceleration may cause automotive enthusiasts to drool, but the i8 has not been conceptualized, engineered or assembled to be another one of BMW's world-class track stars. Instead, the i8 has been hatched as a progressive sports car from the Bavarian outfit's new i division, which "represents visionary electric vehicles and mobility services, inspiring design and a new understanding of premium that is strongly defined by sustainability." Think of it as thrilling, but with an engaging environmental twist.
It's nearly impossible to walk up to the i8 with stopping twenty feet short and taking in its styling. There's no other production car as visually fascinating - this BMW is showroom-ready sculpture that captures all of the essence of the Vision Efficient Dynamics Concept that wowed crowds at the 2009 Frankfurt Motor Show. The wind sees it as a 0.26 drag coefficient, but humans will study its beautifully crafted carbon fiber and glass panels and realize they're in the presence of the future.

BMW gearing up for Sochi Olympics with bobsled documentary [w/video]

BMW might be a German brand, but that isn't keeping its US branch from helping out Team USA as the 22nd Winter Olympics gets set to kick off in Sochi, Russia next month. We last reported on BMW's partnership with Team USA's bobsled team in November of 2012, but with barely a month until the opening ceremony, it's about time we hear something new about the team's progress. And that's exactly what's going to happen when Driving on Ice airs this Sunday afternoon. The documentary charts the progress of the Team USA/BMW partnership to redesign the team's two-man bobsled for an event in which the USA hasn't captured gold in since 1936. And if you're concerned that this will be nothing more than a long advertisement for BMW, then you'll enjoy knowing that the program has more to do with the Team USA bobsledders than with the automaker. Even the trailer stars a number of team members and coaches, along with BMW DesignWorks USA's Michael Scully, lead designer on the program. There's a short preview embedded below, so if you just can't wait for next month's Olympics to kick off, you'll want to tune into NBC at 12:30 pm (Eastern time). Scroll down to watch the video preview and check out the full press release from BMW. BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary. "Driving on Ice," a Film About BMW's Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC. Woodcliff Lake, NJ – January 3, 2013... BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisments, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW's complete redesign of the U.S. two-man bobsled entitled "Driving on Ice" will air this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC. "Driving on Ice" chronicles BMW's collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker's world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936.

BMW is 'watching the pickup space closely'

Automotive April Fools' Day jokes rarely become real product, but then again, they're generally flights of fancy. The E92 M3-based BMW pickup truck from 2011 is a notable exception – M built it for hauling parts. Now, BMW might seriously be looking into a vehicle with a bed. Speaking to Australia's Motoring, Australian Marketing Manager Marc Werner dropped a few hints that the German brand is at least studying the feasibility of a truck or ute. "Never say never," Werner told Motoring. "We're watching the space closely." According to Motoring, Werner's statements are a big deal because they're in stark contrast to what BMW Asia, Pacific, and South Africa boss Hendrik von Kuenheim said a year ago – that BMW is "definitely not" building a truck. The Aussies seem to think this means, along with arch-nemesis Mercedes-Benz's new midsize pickup, BMW's position on its first-ever truck might be softening. Since the Australians (probably) started bouncing with glee over the idea of a roundel-adorned pickup, Werner was quick to temper expectations. He told Motoring that a pickup is far easier for Munich's rivals. "It's easier for Mercedes because they have commercial vehicles and trucks and vans. We do not. And perhaps it's easier for Audi. Just take the Amarok, why not?" Werner said. "Yes it's harder for us but we'll be watching how Benz goes." While we wouldn't count on Munich building a truck/ute in the near future, Motoring does make a good point – in 2016, a BMW pickup sounds as crazy as a front-drive Bimmer did in 2006. In other news, the new China-only 1 Series debuted yesterday. It's BMW's second front-driver after the 2 Series Active Tourer.