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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

This BMW 2 Series ad has run afoul of Aussie ad watchdogs [w/poll]

A complaint by an Australian movie-goer has put the brakes on an extended in-theater ad campaign by BMW, and drawn the attention of the country's Advertising Standards Board. According to the anonymous complaint, the ad "portrays an unfavorable message, contrary to safe and sensible driving."
The ASB upheld the complaint, which said the ad for the new M235i showed driving "typical of hoon activity," thanks to the burnouts, dusty drifts and runs up to redline. It's that last one that seems to have gotten the spot in the most trouble, with the ASB acknowledging that even though the car wasn't shown breaking the speed limit, the ad was in violation of a voluntary code of conduct for automotive advertising, according to Australia's Go Auto.
BMW doesn't seem to agree, pointing out that the ad uses creative editing, aggressive camera angles and other filming tricks to "add visual impact."

BMW i5, i7 rumors surface again

When we first wrote about a rumored BMW i5 in January 2014, after speaking to the Munich-based head of electric vehicle operations and strategy, BMW USA wrote to tell us that the "suggestion of a BMW i model larger than the i3 is hypothetical at this point." After that note came a year of speculation from places like Car and Driver, Automobile and Autocar zeroing in on what this "hypothetical" EV would look like. Car has this year's first scoop, laying out a few more of the ideas behind the expansion of the i line. Said to be aimed straight at the Tesla Model S, it is based on the long-wheelbase, Chinese-market 5 Series but will be badged as either an i5 or an i7. Expected to arrive in time for the 2018 model year to join the next-generation 5 Series, it will be priced to compete with the Model S, but loading up on options can push that beyond $125,000, according to Car. Outside will be a sedan body, possibly with cues from the 6 Series Gran Coupe and the next 7 Series. The internals will be a mix of components like steering, brakes, and suspension from the next ICE 5 Series, with a plug-in hybrid, battery-extending powertrain derived from the i8. Car's info suggests a four-cylinder motor with around 245 horsepower up front, with a 204-hp e-motor also up front and a 90-hp e-motor in the back, as opposed to the i8's single motor. That arrangement provides about 544 total horsepower and will allow the sedan to run in purely electric front- or rear-wheel drive, or as a petrol-electric all-wheel drive. Electric range should be around 80 miles, and the ICE will be limited to operation above 40 miles per hour. There's reason to start putting weight behind these specs because they repeat, almost exactly, those written in the Automobile piece from December. That story said BMW wants to build 30,000 of them per year, and a concept could come in 2017. Featured Gallery 2014 BMW i3: First Drive View 33 Photos News Source: CarImage Credit: Copyright 2015 Sebastian Blanco / AOL Green Rumormill BMW Hybrid Sedan bmw i bmw i5