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Upgraded BMW 230i and M240i get more power, new badges

A few months ago, we got our hands on a report that claimed that BMW would ditch the 28i and 35i monikers for both the 2 and 3 Series. BMW already dropped the 335i designation in favor of the 340i badge, but the 328i is still hanging around. In the 2017 2 Series, the old badges are out. Meet the new 2017 230i and M240i, in both coupe and convertible flavors. If you're already confused about all the badge changes, here's the important part: the 2.0-liter inline-four and the 3.0-liter inline-six, both turbocharged, get more power than the engines in their 2016 counterparts. The 230i will get 248 horsepower and 258 lb-ft of torque, and be smoother than before. Those are increases of eight hp and three lb-ft of torque over the 2016 model. The M240i replaces the M235i. There's more power here, too: 335 hp and 369 lb-ft of torque, available from 1,520 rpm to 4,500 rpm. Those are increases of 15 hp and 39 lb-ft of torque, by the way. All-wheel-drive models are eight-speed automatic-only; a six-speed manual is a no-cost option on the 230i, and available on the M240i. These models will launch later this summer, and pricing will be available closer to that time. We reached out to a BMW spokesperson for a better understanding of what hardware and software changes are responsible for the increased output, but this information isn't yet available. Related Video: BMW Convertible Coupe Luxury Performance 2 series bmw m240i bmw 230i

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

2014 BMW 320i

When BMW switched its entry level 3 Series, the 328i, from a naturally aspirated, 3.0-liter six-cylinder to a turbocharged, 2.0-liter four-cylinder, we weren't entirely sure what to think. Sure, from a pure numbers perspective, the new 2.0-liter cooked the old 3.0's goose, delivering more torque at far more accessible engine speeds while boosting horsepower and fuel economy.
While we miss that revvy six-pot, the numbers for the 2.0 were just way too good to pass up. Then we received news of an even less-powerful 2.0-liter 3 Series - the 320i. This was interesting, as it saw BMW delving into a power level previously owned solely by the anemic Lexus IS 250 and its six-cylinder engine.
Could BMW make a sub-200-horsepower sedan that still drove the way we expected a 3 Series to drive? To find out, we borrowed the new 320i for a week of testing.