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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

Mercedes could make EV batteries with Audi, BMW

It's not a big leap from digital maps to batteries, it turns out.The head of Mercedes-Benz parent Daimler said recently that he envisions his company working together with German automotive competitors BMW and Volkswagen to further accelerate electric-vehicle battery technology. The three automakers recently worked together to enhance their in-car maps systems. Daimler CEO Dieter Zetsche talked about "commonalities" between automakers, not the least of which is the need for all of them to achieve increasingly stringent fuel-economy requirements in the European Union, at the Frankfurt Auto Show last week, according to Reuters. While these companies have made their own inroads as far as plug-in vehicles go, they are all behind the Renault-Nissan Alliance when it comes to public deployment of electric vehicles. This summer, Daimler, Audi and BMW hooked up to acquire the Nokia Here digital-mapping service for about $2.8 billion. The triad of automakers beat out companies such as Apple and Uber to buy the entity, which was founded in 1986 as Navteq. Nokia bought the company in 2007. The acquisition makes sense as the automakers work on improving their products with features like cloud-based data to warn drivers of icy roads and traffic jams. The technology will likely also eventually be used in autonomous vehicles. Automakers working together for a common goal of improved technology is nothing new, of course. General Motors and Honda agreed in 2013 to work together to accelerate hydrogen fuel-cell drivetrain development. Earlier that same year, Daimler said it would work with Ford and Nissan in a separate collaboration to speed up the development of hydrogen fuel-cell technology. Related Video:

The Rinspeed Etos is a BMW i8 that drives itself and comes with a drone

Outlandish as they can be, we've grown accustomed to seeing Rinspeed unveil its avant-garde concept cars at the Geneva show every year. But this time the Swiss studio will present its latest showpiece outside of its native country, taking the veil off at CES in Las Vegas. It's called the Etos, and takes the advanced concept of the BMW i8 even further. Frank M. Rinderknecht and company designed the Etos around autonomous technology. Now if you're wondering why anyone would need a self-driving sports car, we're with you. But if Rinspeed is out to capture our attention, the svelte shape, eye-catching yellow paint, and 20-inch Borbet alloys have certainly done that much. Recognizing the transformation possible in the cabin of a self-driving automobile, Rinspeed fitted the Etos with a retractable steering wheel. That allows unfettered access to a pair of 21.5-inch ultra-HD widescreen displays hooked up to a connected infotainment system that learns from the driver's (or occupant's) habits to minimize the necessity to manually input information. No less than eight exterior cameras work in conjunction to all but completely eliminate the notion of the blindspot. But like so many mullets festooning the streets of Las Vegas and the slopes of the Swiss Alps alike, the party trick is found around back. Not unlike a megayacht with a helipad, Rinspeed fitted a remote-control helicopter on the rear deck that can be used for anything from selfies on the go to retrieving packages along the driving route. The drone lands on a platform with 12,000 individually controlled LEDs and covered in Gorilla Glass furnished, as with the glass roof, by Corning. Combine the drone with the ability to pay tolls and other charges through NFC signal while charging your phone inductively, and the driver/occupant may never need to get out of the car unless he or she wants to (and the singularity controlling all these systems permits). Fortunately Rinspeed made the interior a comfortable place to be, filled with niceties and distractions from a watch winder on the dashboard to the ceramic and titanium trim to the San Francisco skyline stitched, for some reason, into the seatbacks. Few of these features strike us as strictly necessary, and the most outlandish of them (we're looking at you, drone) will likely never be implemented on a production automobile. And what features do will likely find their home in more accommodating vehicles than a two-seat sports car.