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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Next BMW M3 sedan to be plug-in hybrid?

BMW has a lot in mind for the next-generation 3 Series and 4 Series cars, and we're hearing about it now even though they're not expected for another three or four years. The sedan is expected to be lighter, wider, with a longer wheelbase and a lower center of gravity. Rumored tech updates include the water injection system debuted in production on the BMW 1 Series, and the 4 Series convertible might go back to a fabric top. Now The Detroit Bureau reports BMW insiders have revealed that the next M3 will get a plug-in hybrid drivetrain. We've heard about plug-in variants in the mix for the G20 3 Series using a small displacement four-cylinder, but not on the M3 and possibly M4. The goal is familiar, according to the "several senior company officials:" to improve the performance while reducing the emissions footprint. Apparently, the power unit being worked on uses a "similar engine" to the 425-horsepower, 3.0-liter inline six employed at the moment, with power sent to the rear wheels. Electric assistance would come from a KERS-like unit that would also - and only - send power to the rear wheels. Torque is said to go up at least 73 pound-feet from the 406 lb-ft available currently, and all-electric range might be as much as 20 miles. Plenty of carbon fiber will help offset the weight of the lithium-ion batteries. Despite company obfuscations, we know BMW is working on a hybrid powertrain for a vehicle rumored to be called either i5 or i7, and would use one or two electric motors to drive the front wheels while the traditional ICE drives the rear wheels. This potential M3 and M4 powertrain would be an offshoot of that engineering. Automobile speculates there will be electric turbochargers and a horsepower number around 500. Related Video:

BMW X4 M40i: not really a coupe and almost an M

BMW showed its newest niche of a niche vehicle, the new X4 M40i, at the 2016 Detroit Auto Show. Yes, this vehicle originally debuted in October, but since it was conspicuous by its absence in LA, we figured you'd like some live photos here in Detroit. The M40i version of BMW's swoopy X4 improves on the standard xDrive35i, packing a total of 355 horsepower and 343 pound-feet of torque from its turbocharged 3.0-liter straight-six. Buy one and you'll be able to scamper to 60 in just 4.7 seconds. An eight-speed automatic is the sole transmission on offer, and it channels the grunt to a sportier xDrive all-wheel-drive system recalibrated for more rearward bias. Beyond that, there's the typical array of near-M-spec exterior and interior enhancements. Large wheels – standard 19-inchers or optional 20s – fill out flared wheel arches and sit between more aggressive front and rear fascias. In the cabin, M has fitted its usual oversized steering wheel, along with M-badged door sills. Check out the live gallery for shots of the new X4 M40i from the floor of the 2016 Detroit Auto Show. THE NEW BMW X4 M40i - World premiere of the new inline 6 cylinder TwinPower Turbo engine. - Intelligent BMW xDrive: four-wheel drive with rear-wheel-drive characteristics. - A sporty chassis specifically tuned to M Performance specifications. Woodcliff Lake, N.J.- September 30, 2015... Today, with the introduction of the new BMW X4 M40i, the successful BMW X4 has gained a new top model. In the Sports Activity Coupe segment (SAC), the BMW X4 M40i is setting new standards with enhanced driving dynamics and best-in-segment acceleration. The new BMW X4 M40i will be available at dealers starting February 2016. Design. The exterior of the new BMW X4 M40i makes it stand out as a clear member of the BMW M Performance family. Exclusive Ferric Gray metallic accents on the front of the vehicle and side mirrors, as well as the exclusive 20-inch M light-alloy double-spoke wheels with optional Michelin Pilot Super Sport tires and the sport exhaust system with valve control and Black Chrome tailpipes on both sides emphasize the unique character of the new BMW X4 M40i. The M leather wrapped steering wheel, M gear shift lever, sport seats, model-specific door sills and "X4 M40i" digital lettering on the instrument cluster decorate the interior, assuring immediate recognition as a BMW M Performance model. A world premiere – the 6 cylinder inline engine.