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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

AC Schnitzer's hotrod BMW 318ti remembered by MotorWeek

There are plenty of compact luxury cars available in the US today, including the Audi A3, BMW 2 Series, and Mercedes-Benz CLA-Class. In the '90s, the BMW 318ti tried to offer a similar mix of luxury at a reasonable price, but it never quite found much success in America. The 318ti looked like an E36-generation 3 Series in front but featured a stumpy liftback at the rear. The only engine available in the US was a four-cylinder. If you had the money, though, the aftermarket was ready to give you more power and more aggressive looks. AC Schnitzer dropped a bored and stroked 3.0-liter inline-six under the hood to create a pocket-sized hot rod, and MotorWeek took it for a drive. The model in this video was the promo car for AC Schnitzer's US importer, and it had every upgrade possible to show off what the German tuner's produced. Under the hood, the company installed an upgraded engine with 241 horsepower and 228 pound-feet of torque. For comparison, a US-spec M3 of the era had 240 horsepower and either 225 or 236 lb-ft, depending on the model year. AC Schnitzer also sharpened the 318ti with a suspension overhaul and short shifter. According to MotorWeek's tests, the mods got the hatchback to 60 miles per hour in 6 seconds and gave 318ti laudable handling. So much performance wasn't cheap, though. The upgrades on the promo car cost more than twice as much as the 318ti's base price. Watch this Retro Review to find out the massive amount you needed to pay to get M3 performance in a tiny package. Related Video:

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.